{"id":10687,"date":"2016-08-08T19:21:16","date_gmt":"2016-08-08T19:21:16","guid":{"rendered":"https:\/\/newsslash.com\/n\/7986-facebook-geht-gegen-clickbait-vor\/"},"modified":"2016-08-08T19:21:16","modified_gmt":"2016-08-08T19:21:16","slug":"7986-facebook-geht-gegen-clickbait-vor","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/7986-facebook-geht-gegen-clickbait-vor\/","title":{"rendered":"Facebook geht gegen Clickbait vor"},"content":{"rendered":"<p>Wer BuzzFeed oder Heftig auf Facebook folgt, der wird Clickbait-\u00c3\u0153berschriften kennen. Nun hat Facebook vor wenigen Tagen bekannt gegeben, dass das Unternehmen aktiv gegen diese Form von Klickmacherei vorgehen wird. Unter anderem soll so die Qualit\u00c3\u00a4t des News-Feeds wieder gesteigert werden. Clickbait-\u00c3\u0153berschriften versuchen einen Nutzer oft bewusst in die Irre zu f\u00c3\u00bchren, damit dieser eher auf den Artikel klickt. Wie Alex Paysakhovich von Facebook bekannt gegeben hat, plant das Unternehmen als Reaktion auf die R\u00c3\u00bcckmeldungen seiner Nutzer, gegen entsprechende \u00c3\u0153berschriften vorzugehen um Clickbait-\u00c3\u0153berschriften im Newsfeed zu reduzieren. Um dies zu realisieren setzt Facebook auf ein eigenes System, welches anhand bestimmter Formulierungen entsprechende Headlines schnell erkennen kann. Vor allem z\u00c3\u00a4hlt eine Clickbait-\u00c3\u0153berschrift als solche, wenn bewusst Informationen zur\u00c3\u00bcckgehalten werden, welche f\u00c3\u00bcr das Verst\u00c3\u00a4ndnis des Artikels unbedingt notwendig sind.<\/p><div class=\"newss-content\" id=\"newss-264447786\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-750931938\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook plant aktiv gegen Clickbait-\u00c3\u0153berschriften vorzugehen und m\u00c3\u00b6chte dadurch die Qualit\u00c3\u00a4t des News-Feeds weiter steigern. Die&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook geht gegen Clickbait vor - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook geht gegen Clickbait vor - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Facebook plant aktiv gegen Clickbait-\u00c3\u0153berschriften vorzugehen und m\u00c3\u00b6chte dadurch die Qualit\u00c3\u00a4t des News-Feeds weiter steigern. 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