{"id":10842,"date":"2016-08-24T18:23:11","date_gmt":"2016-08-24T18:23:11","guid":{"rendered":"https:\/\/newsslash.com\/n\/8104-gamigo-uebernimmt-honeytracks-plattform-wird-doch-nicht-eingestellt\/"},"modified":"2016-08-24T18:23:11","modified_gmt":"2016-08-24T18:23:11","slug":"8104-gamigo-uebernimmt-honeytracks-plattform-wird-doch-nicht-eingestellt","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/8104-gamigo-uebernimmt-honeytracks-plattform-wird-doch-nicht-eingestellt\/","title":{"rendered":"Gamigo \u00c3\u00bcbernimmt HoneyTracks &#8211; Plattform wird doch nicht&#8230;"},"content":{"rendered":"<p>Die gamigo AG baut ihre Plattformstrategie im Bereich Software as a Service weiter aus und \u00c3\u00bcbernimmt vom Niederl\u00c3\u00a4ndischen Marketing-Unternehmen iQU Online B.V. die Analytics-Software-L\u00c3\u00b6sung HoneyTracks. iQU hatte das Unternehmen 2014 erworben und Anfang dieses Jahres bekannt gegeben, dass HoneyTracks in den kommenden Monaten eingestellt wird. Gamigo scheint die Plattform nun weiter betreiben zu wollen. HoneyTracks bietet eine Analytics-L\u00c3\u00b6sung, welche in Form einer Software as a Service-L\u00c3\u00b6sung zur Verf\u00c3\u00bcgung gestellt wird. Die dazugeh\u00c3\u00b6rigen Module, darunter Kohorten-Analysen sowie Tracking und Reporting, erm\u00c3\u00b6glichen die Optimierung der Monetarisierung und Profitabilit\u00c3\u00a4t von Onlinespielen auf allen Plattformen (iOS, Android, PC und Mac). Remco Westermann, Vorstandsvorsitzender der gamigo AG: \u00e2\u20ac\u017egamigo entwickelt sich sehr positiv. Die Strategie, die sich aus den Elementen Marktkonsolidierung mittels Buy &amp; Build, dem Anbieten von B2B-Services f\u00c3\u00bcr Spieleunternehmen sowie organischem Wachstum mittels Spiele-Publishing zusammensetzt, erweist sich als eine starke Kombination. Wir werden weiter akquirieren, aber auch verst\u00c3\u00a4rkt unter Nutzung der Synergieeffekte und des substantiellen Kundenbestands Spiele launchen.\u00e2\u20ac\u0153<\/p><div class=\"newss-content\" id=\"newss-3397832839\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-3866348070\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HoneyTracks wechselt erneut seinen Besitzer. iQU hatte die Plattform 2014 \u00c3\u00bcbernommen und Anfang dieses Jahres bekannt gegeben, dass&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamigo \u00c3\u00bcbernimmt HoneyTracks - Plattform wird doch nicht... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamigo \u00c3\u00bcbernimmt HoneyTracks - Plattform wird doch nicht... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"HoneyTracks wechselt erneut seinen Besitzer. iQU hatte die Plattform 2014 \u00c3\u00bcbernommen und Anfang dieses Jahres bekannt gegeben, dass... 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