{"id":11210,"date":"2016-10-06T14:44:00","date_gmt":"2016-10-06T14:44:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/8378-deloitte-studie-zum-thema-smartwatch\/"},"modified":"2016-10-06T14:44:00","modified_gmt":"2016-10-06T14:44:00","slug":"8378-deloitte-studie-zum-thema-smartwatch","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/8378-deloitte-studie-zum-thema-smartwatch\/","title":{"rendered":"Deloitte-Studie zum Thema Smartwatch"},"content":{"rendered":"<p>Die Deutschen stehen auf Apple am Handgelenk: Die US-amerikanische Marke ist bei den deutschen Verbrauchern der beliebteste Hersteller. Wie die Deloitte-Studie Swiss Watch Industry 2016 zeigt, dominiert Apple mit seinem L\u00c3\u00b6wenanteil am Absatz der weltweit \u00c3\u00bcber 8 Millionen smarten Ger\u00c3\u00a4te die Kaufabsichten der befragten Verbraucher in Deutschland. Der Wettbewerb jedoch schl\u00c3\u00a4ft nicht. Auch Asus, Samsung und Sony pr\u00c3\u00a4sentierten auf der IFA 2016 neue Modelle, mit denen sie ihre Marktanteile signifikant erh\u00c3\u00b6hen wollen. \u00e2\u20ac\u017eDeutsche Verbraucher zeigen sich bei der Smart Watch sehr markentreu und pr\u00c3\u00a4ferieren eindeutig die g\u00c3\u00a4ngigen Anbieter. Die Hersteller sollten die Connectivity-M\u00c3\u00b6glichkeiten in Verbindung mit anderen Anwendungen wie Fitness, Smart Home o.\u00c3\u00a4. st\u00c3\u00a4rker kommunizieren, damit die Nachfrage auf dem deutschen Markt gesteigert werden kann\u00e2\u20ac\u0153, erkl\u00c3\u00a4rt Karsten Hollasch, Leiter Consumer Business bei Deloitte. Apple is King \u00e2\u20ac\u201c auf dem zweiten Platz bei der Kaufabsicht der Deutschen steht Samsung. Den gleichen Rang nimmt der koreanische Anbieter auch bei den US-Amerikanern und Chinesen ein. Die Schweizer zeigen sich patriotisch und k\u00c3\u00bcren Swatch zusammen mit Samsung zur Nummer zwei auf ihrer Wunschliste. Bei den Deutschen steht die eidgen\u00c3\u00b6ssische Marke immerhin auf Platz drei. \u00e2\u20ac\u017eOb das Wachstum des Smart-Watch-Markts die entscheidende Rettung f\u00c3\u00bcr die Schweizer Uhrenhersteller sein k\u00c3\u00b6nnte, bleibt abzuwarten. Ein Einstieg in dieses Segment bietet durchaus interessante M\u00c3\u00b6glichkeiten. In Deutschland stehen die Chancen gar nicht schlecht \u00e2\u20ac\u201c die Vorliebe f\u00c3\u00bcr Swatch und die hohe Wertsch\u00c3\u00a4tzung Schweizer Produkte geben Anlass zur Hoffnung\u00e2\u20ac\u0153, res\u00c3\u00bcmiert Hollasch.<\/p><div class=\"newss-content\" id=\"newss-1015277935\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1196508610\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deloitte hat die Ergebnisse einer Studie zum Thema Smartwatch ver\u00c3\u00b6ffentlicht. Interessant ist hierbei, dass interessierte Kunden&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deloitte-Studie zum Thema Smartwatch - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deloitte-Studie zum Thema Smartwatch - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Deloitte hat die Ergebnisse einer Studie zum Thema Smartwatch ver\u00c3\u00b6ffentlicht. 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