{"id":11309,"date":"2016-10-21T15:32:00","date_gmt":"2016-10-21T15:32:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/8451-buzzfeed-koch-videos-werden-immer-wichtiger\/"},"modified":"2016-10-21T15:32:00","modified_gmt":"2016-10-21T15:32:00","slug":"8451-buzzfeed-koch-videos-werden-immer-wichtiger","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/8451-buzzfeed-koch-videos-werden-immer-wichtiger\/","title":{"rendered":"BuzzFeed: Koch-Videos werden immer wichtiger"},"content":{"rendered":"<p>Das Online-Portal BuzzFeed ist weit mehr als nur eine Plattform f\u00c3\u00bcr s\u00c3\u00bc\u00c3\u0178e Katzen-Bilder und Listen zu unz\u00c3\u00a4hligen Themen. Unter anderem konnte das Unternehmen seit seiner Gr\u00c3\u00bcndung ein durchaus erfolgreiches investigativ-Team aufbauen, welches im US-Wahlkampf einige interessante Meldungen ver\u00c3\u00b6ffentlichte. Aber auch das Thema Cooking eroberte die Plattform in einer unglaublichen Geschwindigkeit und wurde zur tragenden S\u00c3\u00a4ule der Video-Strategie. In etwas mehr als einem Jahr wurde aus dem Cooking-Thema, welches zu Beginn nur eine kleine Kategorie der Video-Strategie von BuzzFeed darstellte, eine der wichtigsten S\u00c3\u00a4ulen. Wie The Information vor kurzem berichtete, machen die Videos rund um das Thema kochen rund 52% aller Facebook Video-Views von BuzzFeed im Monat Juli aus. In Summe kam der Tasty-Channel von BuzzFeed auf rund 1,7 Milliarden Views im Juli. Auch im Bereich der Einnahmen wurde das Thema f\u00c3\u00bcr BuzzFeed immer relevanter. Laut Marktteilnehmern soll das Unternehmen bis zu 500.000 US-Dollar f\u00c3\u00bcr ein Set von Tasty-Videos verlangen. Vor allem f\u00c3\u00bcr etablierte Marken rund um das Thema kochen ist dies aber auch durchaus interessant, da BuzzFeed mit seinen Videos eine solch hohe Reichweite erzeugt. Im Vergleich zu Mitbewerbern soll BuzzFeed zwar h\u00c3\u00b6here Preise verlangen, durch seine enorme Reichweite jedoch zahlreiche Kunden f\u00c3\u00bcr sich gewonnen haben.<\/p><div class=\"newss-content\" id=\"newss-2272782162\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-715854212\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BuzzFeed wandelte sich seit seinem Start vor einigen Jahren deutlich. Nun konnte das Unternehmen vor allem im Bereich von&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BuzzFeed: Koch-Videos werden immer wichtiger - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuzzFeed: Koch-Videos werden immer wichtiger - Newsslash\" \/>\n<meta property=\"og:description\" content=\"BuzzFeed wandelte sich seit seinem Start vor einigen Jahren deutlich. 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