{"id":11470,"date":"2016-11-09T18:34:20","date_gmt":"2016-11-09T18:34:20","guid":{"rendered":"https:\/\/newsslash.com\/n\/8578-facebook-messenger-bekommt-nun-werbung\/"},"modified":"2016-11-09T18:34:20","modified_gmt":"2016-11-09T18:34:20","slug":"8578-facebook-messenger-bekommt-nun-werbung","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/8578-facebook-messenger-bekommt-nun-werbung\/","title":{"rendered":"Facebook Messenger bekommt nun Werbung"},"content":{"rendered":"<p>Die Zeiten einer werbefreien Kommunikation \u00c3\u00bcber den Facebook Messenger sind nun wohl vorbei. Auf dem Web Summit in Lissabon hat David Marcus, welcher bei Facebook den Bereich Messenger leitet, die neuesten Werbeformate innerhalb des Messengers pr\u00c3\u00a4sentiert. Unternehmen schalten hierbei ganz klassisch Werbung im Newsfeed, k\u00c3\u00b6nnen den Nutzer durch einen Klick auf diese Werbung jedoch in den Messenger locken. \u00c3\u0153ber die bereits vor einigen Monaten vorgestellten Chatbots k\u00c3\u00b6nnen die jeweiligen Unternehmen dann auch mit ihren \u00c3\u00bcber die Werbung generierten Nutzer \u00c3\u00bcber den Messenger interagieren. Interessant ist hierbei vor allem, dass Unternehmen auch die M\u00c3\u00b6glichkeit erhalten, Nutzer erneut \u00c3\u00bcber den Messenger zu erreichen, wenn diese einmal mit dem Unternehmen in eine Konversation eingetreten sind. Gleichzeitig k\u00c3\u00b6nnen Nutzer entsprechende Werbung aber auch jederzeit blockieren.<\/p><div class=\"newss-content\" id=\"newss-2704463698\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-2784228498\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook hat seine neuesten Optionen f\u00c3\u00bcr Werbekunden pr\u00c3\u00a4sentiert und erm\u00c3\u00b6glicht es diesen nun auch mit Nutzern direkt \u00c3\u00bcber den&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Messenger bekommt nun Werbung - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Messenger bekommt nun Werbung - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Facebook hat seine neuesten Optionen f\u00c3\u00bcr Werbekunden pr\u00c3\u00a4sentiert und erm\u00c3\u00b6glicht es diesen nun auch mit Nutzern direkt \u00c3\u00bcber den... 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