{"id":12553,"date":"2017-03-13T22:41:52","date_gmt":"2017-03-13T22:41:52","guid":{"rendered":"https:\/\/newsslash.com\/n\/9411-gameloft-setzt-kampagne-zu-ice-age-5-um\/"},"modified":"2017-03-13T22:41:52","modified_gmt":"2017-03-13T22:41:52","slug":"9411-gameloft-setzt-kampagne-zu-ice-age-5-um","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/9411-gameloft-setzt-kampagne-zu-ice-age-5-um\/","title":{"rendered":"Gameloft setzt Kampagne zu Ice Age 5 um"},"content":{"rendered":"<p>Gameloft Advertising Solutions hat Ende 2016 erfolgreich die Kampagne zu \u00e2\u20ac\u017eIce Age 5 \u00e2\u20ac\u201c Kollision voraus!\u00e2\u20ac\u0153 f\u00c3\u00bcr Twentieth Century Fox Home Entertainment abgeschlossen. Das Filmstudio beauftragte Gameloft im vergangenen Jahr mit einer mobilen In-Game-Advertising Kampagne. Ziel war es, Aufmerksamkeit sowohl auf den Filmstart im Sommer als auch auf den DVD-Release zu lenken. Mit der abgeschlossenen Kampagne blicken der Inhouse-Vermarkter f\u00c3\u00bcr Mobile In-Game Advertising und Twentith Century Fox Home Entertainment zur\u00c3\u00bcck auf ein erfolgreiches Jahr 2016: insgesamt sechs Kampagnen haben beide zusammen umgesetzt, unter anderem f\u00c3\u00bcr die Filme \u00e2\u20ac\u017eIndependence Day: Wiederkehr\u00e2\u20ac\u0153 oder \u00e2\u20ac\u017eAlvin und die Chipmunks 4: Road Chip\u00e2\u20ac\u0153. Die Einbettung der Kampagne fand jeweils \u00c3\u00bcber ein Mini-Game statt, das im Spieleportfolio von Gameloft Advertising Solutions ausgeliefert wurde. In den kurzen Games ist das pr\u00c3\u00a4historische Nagetier Scrat, der heimliche Held der Filmserie, Protagonist. Mit ihm spielt man sich durch kurze Ice-Age-Level und erh\u00c3\u00a4lt beim Absolvieren Spielew\u00c3\u00a4hrung f\u00c3\u00bcr das Host-Spiel von Gameloft. Die Ergebnisse der Kampagnen sind dementsprechend gut: Fast die H\u00c3\u00a4lfte der Nutzer spielten das Mini-Game, 87 Prozent davon beendeten sogar das letzte Level. Insgesamt setzte sich die anvisierte Zielgruppe somit 288.144 Minuten intensiv mit der Markenwelt auseinander. \u00e2\u20ac\u017eDie erfolgreiche Kooperation mit FOX zeigt, dass Gameloft Advertising Solutions einen attraktiven Partner f\u00c3\u00bcr Marken aus dem Entertainment-Bereich darstellt. Wir k\u00c3\u00b6nnen unseren Kunden \u00c3\u00bcberdurchschnittlich hohe Engagement-Zahlen bieten durch ein Umfeld, das sich ohnehin unterhalten lassen m\u00c3\u00b6chte.\u00e2\u20ac\u0153, so Jean-Baptiste Godinot, Managing Director Gameloft Germany.<\/p><div class=\"newss-content\" id=\"newss-3804800001\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-3066813303\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gameloft setzte eine Kampagne zu Ice Age 5 f\u00c3\u00bcr Twentieth Century Fox Home Entertainment um. Native-Werbeform mit Mini-Mobile-Game&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gameloft setzt Kampagne zu Ice Age 5 um - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gameloft setzt Kampagne zu Ice Age 5 um - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Gameloft setzte eine Kampagne zu Ice Age 5 f\u00c3\u00bcr Twentieth Century Fox Home Entertainment um. 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