{"id":12570,"date":"2017-03-15T16:51:40","date_gmt":"2017-03-15T16:51:40","guid":{"rendered":"https:\/\/newsslash.com\/n\/9428-eyeo-uebergibt-acceptable-ads-kriterien-an-unabhaengiges-gremium\/"},"modified":"2017-03-15T16:51:40","modified_gmt":"2017-03-15T16:51:40","slug":"9428-eyeo-uebergibt-acceptable-ads-kriterien-an-unabhaengiges-gremium","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/9428-eyeo-uebergibt-acceptable-ads-kriterien-an-unabhaengiges-gremium\/","title":{"rendered":"eyeo \u00c3\u00bcbergibt Acceptable Ads Kriterien an unabh\u00c3\u00a4ngiges &#8230;"},"content":{"rendered":"<p>eyeo, das Unternehmen hinter Adblock Plus, gibt heute offiziell die ersten Mitglieder des neu gegr\u00c3\u00bcndeten Acceptable Ads Committee (AAC) bekannt, ein unabh\u00c3\u00a4ngiges Gremium, das zuk\u00c3\u00bcnftig die Kontrolle \u00c3\u00bcber das Acceptable Ads \u00c3\u00bcbernehmen wird. Das Acceptable Ads Programm wurde 2011 ins Leben gerufen, um Nutzerinnen und Nutzern von Adblock Plus die M\u00c3\u00b6glichkeit zu geben, ausgew\u00c3\u00a4hlte Online-Werbung zuzulassen, wenn sie die strengen Akzeptanzkriterien des Programms erf\u00c3\u00bcllt. Das Acceptable Ads Committee wird ab jetzt volle Verantwortung f\u00c3\u00bcr diese Kriterien \u00c3\u00bcbernehmen. Das neue Gremium gestaltet damit die einzigartige L\u00c3\u00b6sung, die sowohl Nutzern, die Werbung blocken wollen, als auch den Content-Providern, die auf Werbeeinnahmen angewiesen sind, dient. Das Acceptable Ads Committee \u00c3\u00bcbernimmt das Management der Acceptable Ads Kriterien und damit die Regeln f\u00c3\u00bcr das Whitelisting, das Adblock Plus, AdBlock, Adblock Browser und Crystal implementiert haben. Dieses Whitelisting erm\u00c3\u00b6glicht es, unerw\u00c3\u00bcnschte Werbung zu blockieren und gleichzeitig bessere, dezentere Anzeigen zuzulassen. W\u00c3\u00a4hrend eyeo eine ma\u00c3\u0178gebliche Rolle bei der erstmaligen Besetzung des Gremiums \u00c3\u00bcbernimmt, wird die zuk\u00c3\u00bcnftige Zusammensetzung weisungsunabh\u00c3\u00a4ngig direkt durch das Committee entschieden. Das Acceptable Ads Committee wird bis zu 11 stimmberechtigte Vorst\u00c3\u00a4nde umfassen, die 9 verschiedene Mitgliedergruppen repr\u00c3\u00a4sentieren. Zum jetzigen Zeitpunkt sind 8 der 11 Vorstandspositionen besetzt: Zwei der drei Pl\u00c3\u00a4tze f\u00c3\u00bcr Digital Rights Organisationen und der Nutzer-Platz sind noch nicht final besetzt. F\u00c3\u00bcr die Besetzung des Nutzer-Platzes l\u00c3\u00a4uft derzeit eine Recruitingkampagne in sozialen Netzwerken. Zum neuen Comittee z\u00c3\u00a4hlen aktuell Dell, Rocket Fuel, Cond\u00c3\u00a9 Nast aber auch Criteo, Rakuten Marketing, TED Talks und BuySellAds.<\/p><div class=\"newss-content\" id=\"newss-2968205609\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1441328856\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eyeo stellte heute offiziell das neue Acceptable Ads Committee vor. Dieses Gremium aus Branchenvertretern, Expertinnen und Nutzern&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eyeo \u00c3\u00bcbergibt Acceptable Ads Kriterien an unabh\u00c3\u00a4ngiges ... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eyeo \u00c3\u00bcbergibt Acceptable Ads Kriterien an unabh\u00c3\u00a4ngiges ... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Eyeo stellte heute offiziell das neue Acceptable Ads Committee vor. 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