{"id":13008,"date":"2017-05-03T18:10:31","date_gmt":"2017-05-03T18:10:31","guid":{"rendered":"https:\/\/newsslash.com\/n\/9772-axel-springer-und-appnexus-vereinbaren-technologie-partnerschaft\/"},"modified":"2017-05-03T18:10:31","modified_gmt":"2017-05-03T18:10:31","slug":"9772-axel-springer-und-appnexus-vereinbaren-technologie-partnerschaft","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/9772-axel-springer-und-appnexus-vereinbaren-technologie-partnerschaft\/","title":{"rendered":"Axel Springer und AppNexus vereinbaren Technologie-Partne&#8230;"},"content":{"rendered":"<p>Axel Springer und AppNexus haben eine umfassende Technologie-Partnerschaft vereinbart. Im Rahmen der Partnerschaft plant Axel Springer, die Enterprise-Technologie-Produkte von AppNexus, inklusive des AppNexus Ad-Servers, schrittweise unternehmensweit einsetzen. Die AppNexus-Enterprise-Technologie \u00e2\u20ac\u017eSuite\u00e2\u20ac\u0153 soll ab 2018 u. a. bei BILD.de, welt.de, bz-berlin.de, meinestadt.de, finanzen.net und businessinsider.de zum Einsatz kommen. F\u00c3\u00bcr die Zukunft ist eine Ausweitung auch auf internationale Marken von Axel Springer geplant. Die Ad-Technologie von AppNexus umfasst alle digitalen Plattformen (station\u00c3\u00a4r, mobil), Formate (Display, Video, Native) und Anwendungsbereiche (Direktgesch\u00c3\u00a4ft und Programmatic). Die Technologie-Plattform ist offen und programmierbar und erm\u00c3\u00b6glicht Kunden dadurch eine Weiterentwicklung nach individuellen Bed\u00c3\u00bcrfnissen \u00c3\u00bcber technische Schnittstellen (APIs). Die Marken von Axel Springer k\u00c3\u00b6nnen so ihre Inventare und Systeme deutlich unkomplizierter miteinander vernetzen und mit externen Kundenprozessen verbinden. Andreas Wiele, Vorstand Vermarktungs- und Rubrikenangebote, Axel Springer SE: \u00e2\u20ac\u017eWir sehen gro\u00c3\u0178es Potential in einer intensiveren Zusammenarbeit der vielen digitalen Angebote von Axel Springer. Mit der AppNexus-Technologie schaffen wir daf\u00c3\u00bcr die technologische Basis, von der insbesondere unsere Digitalvermarktung profitieren wird.\u00e2\u20ac\u0153 Brian O\u00e2\u20ac\u2122Kelley, Vorstandsvorsitzender von AppNexus: \u00e2\u20ac\u017eAppNexus ist sehr stolz auf die Zusammenarbeit mit Axel Springer, Europas f\u00c3\u00bchrendem Digitalverlag. Unsere Technologie erm\u00c3\u00b6glicht es unabh\u00c3\u00a4ngigen Verlagen, die Beziehungen zu ihren Nutzern zu vertiefen und ihr Gesch\u00c3\u00a4ft auszubauen. Dies ist Teil unseres Engagements f\u00c3\u00bcr ein besseres Internet. Wir freuen uns darauf, eine Technologiepartnerschaft mit Axel Springer in Europa und dar\u00c3\u00bcber hinaus aufzubauen.\u00e2\u20ac\u0153<\/p><div class=\"newss-content\" id=\"newss-3596486339\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-196452472\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Axel Springer setzt auf eine Technologie-Partnerschaft mit AppNexus. Unter anderem bei den Online-Portalen von Bild und Welt sollen&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Axel Springer und AppNexus vereinbaren Technologie-Partne... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axel Springer und AppNexus vereinbaren Technologie-Partne... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Axel Springer setzt auf eine Technologie-Partnerschaft mit AppNexus. 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