{"id":13455,"date":"2017-07-03T11:42:00","date_gmt":"2017-07-03T11:42:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10137-appannie-deutsche-haben-8-2-milliarden-stunden-in-apps-verbracht\/"},"modified":"2017-07-03T11:42:00","modified_gmt":"2017-07-03T11:42:00","slug":"10137-appannie-deutsche-haben-8-2-milliarden-stunden-in-apps-verbracht","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10137-appannie-deutsche-haben-8-2-milliarden-stunden-in-apps-verbracht\/","title":{"rendered":"AppAnnie: Deutsche haben 8,2 Milliarden Stunden in Apps v&#8230;"},"content":{"rendered":"<p>Die App-Daten- und -Analyse-Plattform App Annie hat die Nutzung von mobilen Services in dem Zeitraum Januar bis Mai 2017 untersucht. W\u00c3\u00a4hrend in S\u00c3\u00bcdkorea, Mexiko, Brasilien, Japan und Indien die Top 20% der Smartphone-Nutzer \u00c3\u00bcber vier Stunden t\u00c3\u00a4glich in Apps verbrachten, bilden die Deutschen gemeinsam mit den Franzosen mit durchschnittlich 142 Minuten am Tag die Schlusslichter. Zum Vergleich: In Q1 2015 waren es noch 90 Minuten, in Q1 2016 waren es knapp 105 Minuten. In allen analysierten L\u00c3\u00a4ndern installierten \u00c3\u00bcber 65% der Nutzer im Mai 2017 mindestens eine App. In der H\u00c3\u00a4lfte der L\u00c3\u00a4nder wurden von mehr als 50% der Nutzer mindestens zwei Apps am Tag heruntergeladen. Die beliebtesten Top 5 Apps der Deutschen waren von Januar bis Mai WhatsApp, Facebook, Facebook Messenger, Amazon und Instagram. Hinsichtlich der Nutzungsdauer pro Nutzer gewinnt die Kategorie \u00e2\u20ac\u017eReise &amp; Lokales\u00e2\u20ac\u0153 immer mehr an Bedeutung. In den USA verbringen die Nutzer jetzt durchschnittlich \u00c3\u00bcber zwei Stunden pro Monat in solchen Apps, die Deutschen deutlich \u00c3\u00bcber eine Stunde im Monat. Der Prozentsatz der Nutzer, die solche Apps nutzen liegt in den meisten untersuchten L\u00c3\u00a4ndern bereits \u00c3\u00bcber 75% und steigt weiter. Deutschland ist stark bei der Nutzung von Shopping-Apps und liegt dort auf Rang 4 nach durchschnittlicher Nutzungsdauer gegen\u00c3\u00bcber Rang 7. Die Top 5 Shopping-Apps waren von Januar bis Mai Amazon, eBay Kleinanzeigen, eBay, PAYBACK, Shpock. Brasilien war das einzige der untersuchten L\u00c3\u00a4nder, in dem die Nutzer durchschnittlich mehr Zeit in Finanz-Apps, als in Shopping-Apps verbrachten. Die Gesamtzeit in Apps wird bis 2021 weltweit 3,5 Billionen Stunden \u00c3\u00bcberschreiten. Die Nutzeranzahl wird sich von 3,4 Milliarden (2016) auf 6,3 Milliarden erh\u00c3\u00b6hen. Au\u00c3\u0178erdem erwartet App Annie in den n\u00c3\u00a4chsten vier Jahren einen Gesamtumsatz im App-Markt von rund 6,3 Billionen USD. W\u00c3\u00a4re der App-Markt ein Nationalstatt, er w\u00c3\u00a4re nach USA und China der drittgr\u00c3\u00b6\u00c3\u0178te der Welt. Martje Abeldt, Central European Territory Director bei App Annie sagt: \u00e2\u20ac\u017eMobilger\u00c3\u00a4te werden zum Touchpoint f\u00c3\u00bcr viele Verbraucher, um mit Marken in Kontakt zu treten. Das hei\u00c3\u0178t, das Marketing innerhalb der mobilen Kan\u00c3\u00a4le entwickelt sich sehr schnell. Allein Downloads zu studieren reicht nicht mehr aus. Nur durch die Nutzung einer Monitoring-App k\u00c3\u00b6nnen heute Marketingverantwortliche die wirklich relevanten Ziel-Apps f\u00c3\u00bcr ihre Kampagnen finden.\u00e2\u20ac\u0153<\/p><div class=\"newss-content\" id=\"newss-2432476055\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-4125488433\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AppAnnie hat erneut interessante Zahlen rund um das Nutzungsverhalten von Apps ver\u00c3\u00b6ffentlicht. Interessant ist unter anderem, dass&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AppAnnie: Deutsche haben 8,2 Milliarden Stunden in Apps v... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AppAnnie: Deutsche haben 8,2 Milliarden Stunden in Apps v... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"AppAnnie hat erneut interessante Zahlen rund um das Nutzungsverhalten von Apps ver\u00c3\u00b6ffentlicht. 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