{"id":13536,"date":"2017-07-10T17:00:00","date_gmt":"2017-07-10T17:00:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10192-apple-news-neue-funktionen-fuer-publisher-bestaetigt\/"},"modified":"2017-07-10T17:00:00","modified_gmt":"2017-07-10T17:00:00","slug":"10192-apple-news-neue-funktionen-fuer-publisher-bestaetigt","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10192-apple-news-neue-funktionen-fuer-publisher-bestaetigt\/","title":{"rendered":"Apple News: Neue Funktionen f\u00c3\u00bcr Publisher best\u00c3\u00a4tigt"},"content":{"rendered":"<p>Apples neue Softwareversion iOS 11, die im Herbst eingef\u00c3\u00bchrt wird, soll auch was Apple News betrifft f\u00c3\u00bcr einige Ver\u00c3\u00a4nderungen sorgen. Bei dem iOS-Nachrichtendienst soll in Zukunft auch die Werbung von externen Netzwerken, wie zum Beispiel Google Doubleclick, angezeigt werden k\u00c3\u00b6nnen. Dar\u00c3\u00bcber hinaus plant Apple News, Verlage mit Einmalzahlungen f\u00c3\u00bcr Artikel unter die Arme zu greifen. Bisher war es f\u00c3\u00bcr Publisher bereits m\u00c3\u00b6glich, eigene Anzeigen in ihren Artikeln einzubetten. Die Umsetzung gestaltete sich dabei allerdings schwierig, da Apple &#8211; auch zur Verhinderung \u00c3\u00bcberm\u00c3\u00a4\u00c3\u0178igen Trackings &#8211; jeden Schritt genau \u00c3\u00bcberwachte. Durch das Werbefachblatt AdAge wurde Apple News mit einer hohen Beliebtheit bei den Lesern und eine schwere Umsetzbarkeit f\u00c3\u00bcr die Publisher bewertet. Den Publishern wird es zuk\u00c3\u00bcnftig erm\u00c3\u00b6glicht, Werbenetzwerke wie Google Doubleclick direkt in ihre Artikel bei Apple News einzubinden. Da die Werbung sich in Apple News ebenso verkaufen l\u00c3\u00a4sst, wie bei regul\u00c3\u00a4ren Websites, k\u00c3\u00b6nnte dies die Einnahmen der Verlage steigern. Au\u00c3\u0178erdem plant Apple die Einf\u00c3\u00bchrung von Micropayments. Verlage k\u00c3\u00b6nnen Apple im Zuge dessen eigene Texte f\u00c3\u00bcr Geld anbieten. Bisher ist Apple News lediglich im englischsprachigen Raum verf\u00c3\u00bcgbar. Wann und ob \u00c3\u00bcberhaupt eine deutsche Version herausgebracht wird, ist derzeit unklar.<\/p><div class=\"newss-content\" id=\"newss-3882152915\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-4273299386\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Zukunft soll bei Apple News auch die Werbung von externen Netzwerken, wie beispielsweise Google Doubleclick, angezeigt werden&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple News: Neue Funktionen f\u00c3\u00bcr Publisher best\u00c3\u00a4tigt - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple News: Neue Funktionen f\u00c3\u00bcr Publisher best\u00c3\u00a4tigt - Newsslash\" \/>\n<meta property=\"og:description\" content=\"In Zukunft soll bei Apple News auch die Werbung von externen Netzwerken, wie beispielsweise Google Doubleclick, angezeigt werden... 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