{"id":13568,"date":"2017-07-14T16:44:00","date_gmt":"2017-07-14T16:44:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10224-facebook-werbung-in-messenger-app\/"},"modified":"2017-07-14T16:44:00","modified_gmt":"2017-07-14T16:44:00","slug":"10224-facebook-werbung-in-messenger-app","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10224-facebook-werbung-in-messenger-app\/","title":{"rendered":"Facebook: Werbung in Messenger-App"},"content":{"rendered":"<p>Unternehmen haben ab jetzt die M\u00c3\u00b6glichkeit, Werbung in der Messenger-App des sozialen Netzwerks Facebook zu platzieren. Nachdem in Australien und Thailand erfolgreich Tests durchgef\u00c3\u00bchrt wurden, ist die neue Funktion namens \u00e2\u20ac\u017eMessenger Ads\u00e2\u20ac\u0153 jetzt weltweit freigeschaltet. Derzeit befindet sich das Feature noch in der Betaphase. Die Werbeanzeigen werden im Homescreen der Messenger-App f\u00c3\u00bcr die Benutzer zu sehen sein. In Gespr\u00c3\u00a4chen mit Freunden sollen Facebook zufolge keine Werbeanzeigen platziert werden. Vor allem von der enormen Reichweite der App sollen Unternehmen profitieren, denn der Messenger wird von \u00c3\u00bcber 1,2 Milliarden Menschen monatlich genutzt. Vorerst werden die Werbeanzeigen allerdings nur f\u00c3\u00bcr einen geringen Prozentsatz der Nutzer zu sehen sein. Zur Kontaktherstellung zwischen den Unternehmen und den Nutzern von Facebook ist der Messenger ideal geeignet, denn \u00c3\u00bcber diesen k\u00c3\u00b6nnen direkt Termine vereinbart und Fragen gestellt werden. F\u00c3\u00bcr werbetreibende Unternehmen sind die \u00e2\u20ac\u017eMessenger Ads&#8221; im \u00e2\u20ac\u017ePower Editor\u00e2\u20ac\u0153 sowie im Werbeanzeigenmanager verf\u00c3\u00bcgbar. Es stehen zahlreiche Targeting-Optionen zur Verf\u00c3\u00bcgung \u00e2\u20ac\u201c so k\u00c3\u00b6nnen Zielgruppen angesprochen und Streuverluste minimiert werden.<\/p><div class=\"newss-content\" id=\"newss-2883601639\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-397163830\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Das soziale Netzwerk Facebook wird ab sofort Werbung in seiner Messenger-App anzeigen. Nach erfolgreichen Tests in Thailand und&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook: Werbung in Messenger-App - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Werbung in Messenger-App - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Das soziale Netzwerk Facebook wird ab sofort Werbung in seiner Messenger-App anzeigen. 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