{"id":13572,"date":"2017-07-14T17:23:00","date_gmt":"2017-07-14T17:23:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10228-glispa-launcht-plattform-avocarrot\/"},"modified":"2017-07-14T17:23:00","modified_gmt":"2017-07-14T17:23:00","slug":"10228-glispa-launcht-plattform-avocarrot","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10228-glispa-launcht-plattform-avocarrot\/","title":{"rendered":"Glispa launcht Plattform Avocarrot"},"content":{"rendered":"<p>Nach der vierten strategischen \u00c3\u0153bernahme, erweitert die <a href=\"http:\/\/www.glispa.com\" target=\"_blank\">Glispa Global Group<\/a> nun mit Avocarrot sein Produktangebot. Die Monetarisierungsplattform bedient sowohl programmatische als auch performance-basierte, mobile In-App-Werbung. Avocarrot bietet den Nutzern volle Transparenz, Kontrolle und Benutzerfreundlichkeit, um so ihre Monetarisierungsziele zu steigern und zu erreichen. Glispa hat in den vergangenen zwei Jahren an diesem Projekt gearbeitet. Avocarrot ver\u00c3\u00a4ndert laut Glispa die Art und Weise wie App-Besitzer und Entwickler ihre Apps monetarisieren grundlegend. Die neue Plattform vereint daf\u00c3\u00bcr die erweiterte Funktionalit\u00c3\u00a4t des Mediation-Tool Ampiri mit Glispas eigens entwickelter Audience Plattform (GAP). Durch die Chance zwischen Brand- und Performance-Quellen zu wechseln, erlaubt die All-In-One-L\u00c3\u00b6sung App-Entwicklern, ihr Monetarisierungspotenzial zu maximieren. Sie m\u00c3\u00bcssen sich nicht mehr zwischen CPM- und CPI-Modellen entscheiden. Die neue Avocarrot SSP ist mit mehr als 50 DSPs verkn\u00c3\u00bcpft, um den RTB-Bedarf gerecht zu werden. &#8220;Avocarrot ist die f\u00c3\u00bchrende native Monetarisierungsplattform f\u00c3\u00bcr App-Entwickler&#8221;, so Itamar Benedy, CRO bei Glispa. &#8220;Die Kombination von programmatischen Markenbudgets mit CPI-Perfomancebudgets in einer vollst\u00c3\u00a4ndig transparenten Umgebung ist im Bereich Mobile einzigartig. Gepaart mit globaler Reichweite und Pr\u00c3\u00a4senz, erm\u00c3\u00b6glichen wir es App-Entwicklern so, weitaus h\u00c3\u00b6here Monetariesierungsziele zu erreichen.&#8221; &#8220;Das Konzept, dass sich die User Experience und effektive Monetarisierungsziele ausschlie\u00c3\u0178en, geh\u00c3\u00b6rt der Vergangenheit an. Mit unserer neuen vereinheitlichten Supply Side Plattform gehen wir eines der gr\u00c3\u00b6\u00c3\u0178ten Probleme im Bereich Mobile aktiv an&#8221;, erg\u00c3\u00a4nzt Freddy Friedman, CPO bei Glispa.<\/p><div class=\"newss-content\" id=\"newss-239759077\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-476053028\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glispa erweitert mit Avocarrot sein Produktangebot. Bei Avocarrot handelt es sich um eine neue Monetarisierungsplattform f\u00c3\u00bcr&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glispa launcht Plattform Avocarrot - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glispa launcht Plattform Avocarrot - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Glispa erweitert mit Avocarrot sein Produktangebot. 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