{"id":14020,"date":"2017-09-18T17:52:00","date_gmt":"2017-09-18T17:52:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10599-youtube-fussball-serie-zur-wm-geplant\/"},"modified":"2017-09-18T17:52:00","modified_gmt":"2017-09-18T17:52:00","slug":"10599-youtube-fussball-serie-zur-wm-geplant","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10599-youtube-fussball-serie-zur-wm-geplant\/","title":{"rendered":"YouTube: Fu\u00c3\u0178ball-Serie zur WM geplant"},"content":{"rendered":"<p>Im Fr\u00c3\u00bchjahr 2018 m\u00c3\u00b6chte YouTube durch eine Serie passend zur Fu\u00c3\u0178ball-Weltmeisterschaft vor allem Fans der popul\u00c3\u00a4ren Sportart locken. F\u00c3\u00bcr die Umsetzung des Projekts wurde die Firma des Comedians und Moderators James Corden angeheuert. Dieser wird Woche f\u00c3\u00bcr Woche einen anderen Fu\u00c3\u0178ball-Star w\u00c3\u00a4hrend seines Trainings begleiten und die Zuschauer dazu mitnehmen. Den Fans soll so eine neue Seite der Fu\u00c3\u0178baller pr\u00c3\u00a4sentiert werden. Durch das Projekt erhofft sich YouTube mehr Pr\u00c3\u00a4senz auf den Smart-TV-Ger\u00c3\u00a4ten in den Wohnzimmern der Nutzer. Im vergangenen Jahr habe sich laut YouTube-Manager Robert Kyncl die Nutzungsdauer auf Fernsehger\u00c3\u00a4ten deutschlandweit verdoppelt. Da es sich bei YouTube um eine werbefinanzierte Plattform handelt, sind Nutzer, die sich die Videos \u00c3\u00bcber Fernsehger\u00c3\u00a4te ansehen f\u00c3\u00bcr das Unternehmen besonders attraktiv \u00e2\u20ac\u201c Werbespots werden hier nicht so einfach \u00c3\u00bcbersprungen. Google, setzt dennoch auf kurze Werbespots mit einer L\u00c3\u00a4nge von h\u00c3\u00b6chstens sechs Sekunden. Durch die Fu\u00c3\u0178ball-Serie kann YouTube seinen Werbekunden ein markenfreundliches Umfeld garantieren. Kyncl hat diesen versprochen, die Auslieferung der Werbung verst\u00c3\u00a4rkt zu kontrollieren. Erst am Jahresanfang hatte sich die Videoplattform gegen einen Boykott durchzusetzen \u00e2\u20ac\u201c die Werbung etablierter Marken war damals neben Videos, welche die IS oder US-Neonazis unterst\u00c3\u00bctzen, eingeblendet worden.<\/p><div class=\"newss-content\" id=\"newss-4275424010\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1242522705\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Durch eine Serie zur Fu\u00c3\u0178ball-WM m\u00c3\u00b6chte YouTube im n\u00c3\u00a4chsten Fr\u00c3\u00bchjahr mehr Fu\u00c3\u0178ball-Fans anlocken. Die Videoplattform erhofft&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube: Fu\u00c3\u0178ball-Serie zur WM geplant - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube: Fu\u00c3\u0178ball-Serie zur WM geplant - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Durch eine Serie zur Fu\u00c3\u0178ball-WM m\u00c3\u00b6chte YouTube im n\u00c3\u00a4chsten Fr\u00c3\u00bchjahr mehr Fu\u00c3\u0178ball-Fans anlocken. Die Videoplattform erhofft... 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