{"id":14031,"date":"2017-09-19T16:34:02","date_gmt":"2017-09-19T16:34:02","guid":{"rendered":"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/"},"modified":"2017-09-19T16:34:02","modified_gmt":"2017-09-19T16:34:02","slug":"10610-appannie-startet-umfassende-android-app-metriken-fuer-china","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/","title":{"rendered":"App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr Ch&#8230;"},"content":{"rendered":"<p>App Annie, ein Unternehmen f\u00c3\u00bcr Mobile-App-Marktdaten und -analysen, hat den Start umfassender Metriken zur Nutzung von Android-Apps in China bekannt gegeben. Neben der bestehenden Berichterstattung \u00c3\u00bcber die Metriken zu iOS-Downloads, Umsatz und Nutzung in China liefert App Annie jetzt auch ausf\u00c3\u00bchrliche Datentransparenz in der gr\u00c3\u00b6\u00c3\u0178ten Mobile-App-Wirtschaft der Welt. Der Start von App Annies Android-Einblicken in China erm\u00c3\u00b6glicht Unternehmen eine unabh\u00c3\u00a4ngige, \u00c3\u00bcbersichtliche und detaillierte Methode zur Erfolgsmessung ihres App-Gesch\u00c3\u00a4fts in allen App-M\u00c3\u00a4rkten. Bisher war das f\u00c3\u00bcr die Mobile-Branche ein Problem, da der Markt in App Stores unterschiedlicher Gr\u00c3\u00b6\u00c3\u0178e und Kundengruppen aufgeteilt ist \u00e2\u20ac\u201c was den Zugriff auf verwertbare, neutrale und verl\u00c3\u00a4ssliche Daten extrem schwierig gemacht hat. Mit den neuen Metriken k\u00c3\u00b6nnen Unternehmen das reale Nutzerverhalten bei mobilen Apps in China beurteilen und damit ihren Erfolg in China und auf internationalen M\u00c3\u00a4rkten einsch\u00c3\u00a4tzen. Au\u00c3\u0178erdem ist es Unternehmen nun m\u00c3\u00b6glich, Produktentwicklungsstrategien an Apps zu orientieren, die in China besonders erfolgreich sind, sich zu informieren, welche Funktionen das Engagement der Nutzer steigern, und sich mit der internationalen Konkurrenz zu vergleichen, um so die eigene Leistung im globalen Kontext besser zu verstehen. App Annie zufolge haben chinesische Konsumenten im Jahr 2016 790 Milliarden Dollar auf mobilen Plattformen ausgegeben. App Annie prognostiziert, dass diese Zahl bis 2021 auf 2,59 Billionen Dollar steigen wird, vor allem, da das Mobilgesch\u00c3\u00a4ft weiterhin bl\u00c3\u00bcht. Angesichts der enormen Anzahl von Android-Ger\u00c3\u00a4ten in China \u00e2\u20ac\u201c mehr als sechsmal so viele wie iOS \u00e2\u20ac\u201c, ist diese Plattform entscheidend, wenn man ein Teil dieses gewaltigen und innovativen Markts sein m\u00c3\u00b6chte. &#8220;Als global orientiertes Unternehmen sind wir \u00c3\u00bcberaus beeindruckt von dem Einfluss des chinesischen Markts auf den Mobile-Markt und m\u00c3\u00b6chten unseren Kunden m\u00c3\u00b6glichst verl\u00c3\u00a4ssliche Daten dar\u00c3\u00bcber liefern&#8221;, sagt Bertrand Schmitt, CEO und Mitbegr\u00c3\u00bcnder von App Annie. &#8220;China ist ein federf\u00c3\u00bchrendes Land bei mobilen und digitalen Trends, und es ist entscheidend f\u00c3\u00bcr Unternehmen, einen unabh\u00c3\u00a4ngigen und verl\u00c3\u00a4sslichen Einblick in diese Mobile-Kunden zu haben, damit sie erfolgreiche App-Strategien entwickeln k\u00c3\u00b6nnen \u00e2\u20ac\u201c sowohl in China als auch international.&#8221;<\/p><div class=\"newss-content\" id=\"newss-605240793\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-3343079783\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr China und bietet seltene Datentransparenz f\u00c3\u00bcr die gr\u00c3\u00b6\u00c3\u0178te&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr Ch... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr Ch... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr China und bietet seltene Datentransparenz f\u00c3\u00bcr die gr\u00c3\u00b6\u00c3\u0178te... Mehr auf Newsslash.com!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsslash\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T16:34:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Viktor Pulz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktor Pulz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/\"},\"author\":{\"name\":\"Viktor Pulz\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/person\/9710bfacfd5579c2b307825ddaad6c46\"},\"headline\":\"App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr Ch&#8230;\",\"datePublished\":\"2017-09-19T16:34:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/\"},\"wordCount\":349,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newsslash.com\/n\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/\",\"url\":\"https:\/\/newsslash.com\/n\/10610-appannie-startet-umfassende-android-app-metriken-fuer-china\/\",\"name\":\"App Annie startet umfassende Android-App-Metriken f\u00c3\u00bcr Ch... - 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