{"id":14250,"date":"2017-10-23T15:32:00","date_gmt":"2017-10-23T15:32:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/"},"modified":"2017-10-23T15:32:00","modified_gmt":"2017-10-23T15:32:00","slug":"10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/","title":{"rendered":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren"},"content":{"rendered":"<p>Wie unter anderem TechCrunch berichtete, hat Facebook einen Testlauf begonnen, um R\u00c3\u00bcckschl\u00c3\u00bcsse darauf zu ziehen, wie Paywalls f\u00c3\u00bcr Instant Articles bei den Nutzern ankommen. Im Moment sind ausschlie\u00c3\u0178lich User des sozialen Netzwerks in den USA von dem Test betroffen. Auch erfolgen die Tests ausschlie\u00c3\u0178lich auf Ger\u00c3\u00a4ten, auf welcher die Software Android installiert ist \u00e2\u20ac\u201c Apple blockiert das Abomodell bisher. Das Format Instant Articles erm\u00c3\u00b6glicht es Medienverlagen, redaktionelle Inhalte auch \u00c3\u00bcber Facebook zu ver\u00c3\u00b6ffentlichen. Dies bringt zwei Vorteile gegen\u00c3\u00bcber der Ver\u00c3\u00b6ffentlichung auf den herk\u00c3\u00b6mmlichen Websites der Unternehmen mit sich: Die Artikel sind als Instant Articles einer wesentlich breiteren Masse zug\u00c3\u00a4nglich und laden in den meisten F\u00c3\u00a4llen schneller. Facebook testet zwei unterschiedliche Abomodelle. Im ersten metered Modell haben Nutzer die M\u00c3\u00b6glichkeit, die ersten 10 Artikel eines Verlags kostenlos zu lesen und m\u00c3\u00bcssen danach bezahlt. Das zweite Abomodell namens \u00e2\u20ac\u017eFreemium\u00e2\u20ac\u0153 sieht vor, dass die Verlage selbst bestimmen k\u00c3\u00b6nnen, f\u00c3\u00bcr welche Artikel die Facebook-User bezahlen m\u00c3\u00bcssen und f\u00c3\u00bcr welche nicht. F\u00c3\u00bcr den Abschluss dieses Abos werden die Nutzer auf die Verlagsseite weitergeleitet. Einem Post von Mark Zuckerberg zufolge sollen die Ums\u00c3\u00a4tze, die \u00c3\u00bcber das neue Feature generiert werden, an die Medienverlage gehen.<\/p><div class=\"newss-content\" id=\"newss-3819772271\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-2088439775\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook testet nun, wie gut Abos f\u00c3\u00bcr Instant Articles ankommen. Von dem Test sind bisher ausschlie\u00c3\u0178lich User des sozialen&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Facebook testet nun, wie gut Abos f\u00c3\u00bcr Instant Articles ankommen. Von dem Test sind bisher ausschlie\u00c3\u0178lich User des sozialen... Mehr auf Newsslash.com!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsslash\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T15:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cindy D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cindy D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\"},\"author\":{\"name\":\"Cindy D\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/person\/522101af9b37501b768c7dfa5cf1edad\"},\"headline\":\"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren\",\"datePublished\":\"2017-10-23T15:32:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\"},\"wordCount\":217,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newsslash.com\/n\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\",\"url\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\",\"name\":\"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash\",\"isPartOf\":{\"@id\":\"https:\/\/newsslash.com\/n\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"datePublished\":\"2017-10-23T15:32:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage\",\"url\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"contentUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsslash.com\/n\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsslash.com\/n\/#website\",\"url\":\"https:\/\/newsslash.com\/n\/\",\"name\":\"Newsslash\",\"description\":\"Trending News on Movies, Series, OTT, Gaming\",\"publisher\":{\"@id\":\"https:\/\/newsslash.com\/n\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsslash.com\/n\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsslash.com\/n\/#organization\",\"name\":\"Newsslash\",\"url\":\"https:\/\/newsslash.com\/n\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png\",\"contentUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png\",\"width\":512,\"height\":512,\"caption\":\"Newsslash\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/person\/522101af9b37501b768c7dfa5cf1edad\",\"name\":\"Cindy D\",\"sameAs\":[\"http:\/\/newsslash.com\"],\"url\":\"https:\/\/newsslash.com\/n\/author\/cindy_d\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash","og_description":"Facebook testet nun, wie gut Abos f\u00c3\u00bcr Instant Articles ankommen. Von dem Test sind bisher ausschlie\u00c3\u0178lich User des sozialen... Mehr auf Newsslash.com!","og_url":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/","og_site_name":"Newsslash","article_published_time":"2017-10-23T15:32:00+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","type":"image\/jpeg"}],"author":"Cindy D","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cindy D","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#article","isPartOf":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/"},"author":{"name":"Cindy D","@id":"https:\/\/newsslash.com\/n\/#\/schema\/person\/522101af9b37501b768c7dfa5cf1edad"},"headline":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren","datePublished":"2017-10-23T15:32:00+00:00","mainEntityOfPage":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/"},"wordCount":217,"commentCount":0,"publisher":{"@id":"https:\/\/newsslash.com\/n\/#organization"},"image":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage"},"thumbnailUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/","url":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/","name":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren - Newsslash","isPartOf":{"@id":"https:\/\/newsslash.com\/n\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage"},"image":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage"},"thumbnailUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","datePublished":"2017-10-23T15:32:00+00:00","breadcrumb":{"@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#primaryimage","url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","contentUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/newsslash.com\/n\/10790-facebook-moechte-paywalls-fuer-instant-articles-einfuehren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsslash.com\/n\/"},{"@type":"ListItem","position":2,"name":"Facebook m\u00c3\u00b6chte Paywalls f\u00c3\u00bcr Instant Articles einf\u00c3\u00bchren"}]},{"@type":"WebSite","@id":"https:\/\/newsslash.com\/n\/#website","url":"https:\/\/newsslash.com\/n\/","name":"Newsslash","description":"Trending News on Movies, Series, OTT, Gaming","publisher":{"@id":"https:\/\/newsslash.com\/n\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsslash.com\/n\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newsslash.com\/n\/#organization","name":"Newsslash","url":"https:\/\/newsslash.com\/n\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/","url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png","contentUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png","width":512,"height":512,"caption":"Newsslash"},"image":{"@id":"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsslash.com\/n\/#\/schema\/person\/522101af9b37501b768c7dfa5cf1edad","name":"Cindy D","sameAs":["http:\/\/newsslash.com"],"url":"https:\/\/newsslash.com\/n\/author\/cindy_d\/"}]}},"_links":{"self":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts\/14250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/comments?post=14250"}],"version-history":[{"count":0,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts\/14250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/media\/21974"}],"wp:attachment":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/media?parent=14250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}