{"id":14285,"date":"2017-10-26T17:30:00","date_gmt":"2017-10-26T17:30:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10825-facebook-bringt-monetarisierung-in-die-messenger-games\/"},"modified":"2017-10-26T17:30:00","modified_gmt":"2017-10-26T17:30:00","slug":"10825-facebook-bringt-monetarisierung-in-die-messenger-games","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10825-facebook-bringt-monetarisierung-in-die-messenger-games\/","title":{"rendered":"Facebook bringt Monetarisierung in die Messenger Games"},"content":{"rendered":"<p>Im November letzten Jahres f\u00c3\u00bchrte die Social Media Plattform Facebook <a href=\"http:\/\/www.lightsteelblue-llama-768814.hostingersite.comn\/n\/8588-instant-games-facebook-messenger-games-werden-kommen\" target=\"_blank\">Spiele f\u00c3\u00bcr den Messenger<\/a> ein. Zu den ersten angebotenen HTML5-Games geh\u00c3\u00b6rten Pac Man, Words with Friends Frenzy und Space Invaders. Nun wird den Entwicklern der Instant-Games auch die M\u00c3\u00b6glichkeit angeboten, ihre Spiele zu monetarisieren. In-App-K\u00c3\u00a4ufe und Videoanzeigen mit und ohne Belohnungen werden einen neuen Kanal des Geldverdienens er\u00c3\u00b6ffnen. F\u00c3\u00bcr das Ansehen der Videoanzeigen gibt es, wie in mobilen Apps auch, virtuelle G\u00c3\u00bcter oder Bonusleben. In-App-K\u00c3\u00a4ufe werden erst auf Android getestet, wobei Google Play seine Standard-30-Prozent-K\u00c3\u00bcrzung einbeh\u00c3\u00a4lt. Noch nicht ganz klar \u00c3\u00a4u\u00c3\u0178ert sich Facebook dazu, wieviel, ob und wie sie selbst dann an den In-App-K\u00c3\u00a4ufen verdienen werden. Die Tests laufen wohl nach dem aktuellen Standard von Google, die eine 30-Prozent-Regelung haben. Derzeit gehen die restlichen 70 Prozent an die Entwickler. Wir werden erst bei Verlassen der Beta-Phase dann wissen, wie das Ganze dann im normalen Betrieb l\u00c3\u00a4uft. In der Zukunft sollen Werbemessungs- und Optimierungstools f\u00c3\u00bcr die Spieleentwickler bereitgestellt werden, ebenso wie M\u00c3\u00b6glichkeiten, Spiele \u00c3\u00bcber ein Verzeichnis einfacher zu ver\u00c3\u00b6ffentlichen. Mit den Monetarisierungsm\u00c3\u00b6glichkeiten will Facebook Anreize setzen, um qualitativ hochwertigere Spiele in den Messenger zu bringen. Derzeit wird direkt mit den Spielen ja kein Geld verdient, sondern nur die Marke gest\u00c3\u00a4rkt. Nebenbei baut Facebook damit nat\u00c3\u00bcrlich auch seine eigenen M\u00c3\u00b6glichkeiten des Geld-Verdienens aus. Mit der Belebung und Monetarisierung der Instant Messenger Games will Facebook wohl wieder Fu\u00c3\u0178 fassen und das Potential der 1,7 Milliarden User des Messengers nutzen. Ob das funktionieren wird, wird die Zukunft zeigen.<\/p><div class=\"newss-content\" id=\"newss-4172022402\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1681445650\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Instant Games im Facebook Messenger bekommen nun M\u00c3\u00b6glichkeiten der Monetarisierung. Durch Anzeigen und Einkaufsoptionen k\u00c3\u00b6nnen&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":7,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook bringt Monetarisierung in die Messenger Games - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook bringt Monetarisierung in die Messenger Games - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Die Instant Games im Facebook Messenger bekommen nun M\u00c3\u00b6glichkeiten der Monetarisierung. 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