{"id":14470,"date":"2017-11-23T17:04:00","date_gmt":"2017-11-23T17:04:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/10987-lidl-veroeffentlicht-mobile-game\/"},"modified":"2017-11-23T17:04:00","modified_gmt":"2017-11-23T17:04:00","slug":"10987-lidl-veroeffentlicht-mobile-game","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/10987-lidl-veroeffentlicht-mobile-game\/","title":{"rendered":"Lidl ver\u00c3\u00b6ffentlicht Mobile Game"},"content":{"rendered":"<p>Lidl hat ein kostenloses Mobile Game ver\u00c3\u00b6ffentlicht, das ab sofort kostenlos f\u00c3\u00bcr iOS und Android erh\u00c3\u00a4ltlich ist. Dabei handelt es sich um ein 2D-Aufbauspiel namens \u00e2\u20ac\u0153My Lidl World\u00e2\u20ac\u009d. Der Nutzer wird gleich zu Spielbeginn zum Leiter einer Lidl-Niederlassung ernannt und hat die Aufgabe, einen simplen Marktstand zu einem modernen Discounter auszubauen. Durch sich t\u00c3\u00a4glich \u00c3\u00a4ndernde Quests sowie freischaltbare Troph\u00c3\u00a4en sollen User der App dazu motiviert werden, regelm\u00c3\u00a4\u00c3\u0178ig nach dem Rechten in ihrem Laden zu sehen. Zu den anfallenden Aufgaben geh\u00c3\u00b6ren unter anderem das Best\u00c3\u00bccken und Anordnen der Regale sowie das Anheuern motivierter Mitarbeiter. Wer die Kunden der Filiale antippt, erh\u00c3\u00a4lt entsprechende Informationen \u00c3\u00bcber diese, wie beispielsweise die individuellen Anspr\u00c3\u00bcche und die Stimmung &#8211; au\u00c3\u0178erdem wird der Einkaufszettel sichtbar. Obwohl es in \u00e2\u20ac\u0153My Lidl World\u00e2\u20ac\u009d keine In-App-K\u00c3\u00a4ufe gibt, verfolgt die Supermarktkette durch das Mobile Game dennoch das Ziel, potenzielle Kunden in die Filialen zu locken. Die Spielw\u00c3\u00a4hrung muss n\u00c3\u00a4mlich in echten Filialen durch das Feature \u00e2\u20ac\u0153Strichcode-Detektiv\u00e2\u20ac\u009d verdient werden. Dazu m\u00c3\u00bcssen die Strichcodes der entsprechenden Produkte bei Lidl mit dem Handy gescannt werden. <iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/umT9vYs887E\" width=\"100%\"><\/iframe><\/p><div class=\"newss-content\" id=\"newss-921645435\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-2303612585\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Supermarktkette Lidl hat ein eigenes Mobil Game ver\u00c3\u00b6ffentlicht. In My Lidl World wird der User zum Leiter einer&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lidl ver\u00c3\u00b6ffentlicht Mobile Game - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl ver\u00c3\u00b6ffentlicht Mobile Game - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Die Supermarktkette Lidl hat ein eigenes Mobil Game ver\u00c3\u00b6ffentlicht. 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