{"id":14718,"date":"2017-12-20T21:40:00","date_gmt":"2017-12-20T21:40:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/11202-facebook-sagt-engagement-bait-beitraegen-den-kampf-an\/"},"modified":"2017-12-20T21:40:00","modified_gmt":"2017-12-20T21:40:00","slug":"11202-facebook-sagt-engagement-bait-beitraegen-den-kampf-an","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/11202-facebook-sagt-engagement-bait-beitraegen-den-kampf-an\/","title":{"rendered":"Facebook sagt Engagement-Bait-Beitr\u00c3\u00a4gen den Kampf an"},"content":{"rendered":"<p>Wie Facebook in seinem Blog mitteilt, m\u00c3\u00b6chte dass Unternehmen in Zukunft aktiv gegen Seiten, die versuchen durch Engagement-Bait-Beitr\u00c3\u00a4ge mehr Reichweite zu erhalten, vorgehen. Unter Engagement-Bait-Beitr\u00c3\u00a4gen werden Posts verstanden, in denen die User des sozialen Netzwerks beispielsweise dazu aufgefordert werden, Likes zu vergeben, Freunde zu Verlinken oder an Abstimmungen teilzunehmen. Durch Engagement-Bait-Beitr\u00c3\u00a4ge kann der Algorithmus von Facebook zugunsten der jeweiligen Seite beeinflusst werden. Durch eine verst\u00c3\u00a4rkte Interaktion der Nutzer, die auf die Beitr\u00c3\u00a4ge zur\u00c3\u00bcckzuf\u00c3\u00bchren ist, werden diese einem noch gr\u00c3\u00b6\u00c3\u0178eren Publikum angezeigt. Da die Reichweite der Beitr\u00c3\u00a4ge durch ein gr\u00c3\u00b6\u00c3\u0178eres Publikum immer weiter ansteigt, verdienen die Betreiber der Seiten in Folge auch mehr Geld. In den letzten Monaten hat Facebook nun einen KI-Algorithmus programmiert, der die Engagement-Bait-Beitr\u00c3\u00a4ge automatisch erkennt und diesen dann im Ranking entsprechend einen niedrigeren Stellenwert zuweist \u00e2\u20ac\u201c somit sinkt dann die Anzahl der Nutzer, denen diese angezeigt werden. Die f\u00c3\u00bcr Engagement-Bait-Beitr\u00c3\u00a4ge verantwortlichen Seitenbetreiber sollen durch eine Herabstufung ihrer Seite ebenfalls zur Rechenschaft gezogen werden. Um den Seitenbetreibern, die von Facebooks Ma\u00c3\u0178nahmen betroffen sind, zumindest die M\u00c3\u00b6glichkeit zu geben, ihr bisher praktiziertes Vorgehen anzupassen, sollen die neuen Regelungen in den n\u00c3\u00a4chsten Wochen Schritt f\u00c3\u00bcr Schritt eingef\u00c3\u00bchrt werden. Beitr\u00c3\u00a4ge, die tats\u00c3\u00a4chlich auf Interaktionen abzielen, werden nicht von der Einf\u00c3\u00bchrung des KI-Algorithmus betroffen sein. Hierzu z\u00c3\u00a4hlen unter anderem Spendenaufrufe oder die Frage nach Ratschl\u00c3\u00a4gen.<\/p><div class=\"newss-content\" id=\"newss-420200063\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1028608687\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Um Reichweite zu generieren, werden die User von Facebook durch Beitr\u00c3\u00a4ge oft zu Abstimmungen, Verlinkungen oder der Vergabe von&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":8,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook sagt Engagement-Bait-Beitr\u00c3\u00a4gen den Kampf an - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook sagt Engagement-Bait-Beitr\u00c3\u00a4gen den Kampf an - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Um Reichweite zu generieren, werden die User von Facebook durch Beitr\u00c3\u00a4ge oft zu Abstimmungen, Verlinkungen oder der Vergabe von... 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