{"id":14946,"date":"2018-01-22T22:50:55","date_gmt":"2018-01-22T22:50:55","guid":{"rendered":"https:\/\/newsslash.com\/n\/11398-aus-business-insider-wird-insider\/"},"modified":"2018-01-22T22:50:55","modified_gmt":"2018-01-22T22:50:55","slug":"11398-aus-business-insider-wird-insider","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/11398-aus-business-insider-wird-insider\/","title":{"rendered":"Aus Business Insider wird Insider"},"content":{"rendered":"<p>Nach mehr als zehn Jahren erh\u00c3\u00a4lt Business Insider Inc. einen neuen Unternehmensnamen und firmiert ab sofort kurz und pr\u00c3\u00a4gnant unter Insider Inc. Das Unternehmen bietet seit dem Jahr 2007 mit Business Insider, der gr\u00c3\u00b6\u00c3\u0178ten Website f\u00c3\u00bcr Wirtschaftsnachrichten und -analysen in den USA, und weiteren digitalen Produkten ma\u00c3\u0178geschneiderte Informationen f\u00c3\u00bcr die digitale Generation. Insider Inc. ist Herausgeber von Business Insider, die neben der amerikanischen Hauptausgabe \u00c3\u00bcber weitere 16 internationale Ausgaben verf\u00c3\u00bcgt, sowie von Insider und von Markets Insider. Von Anfang an wurde bei den Angeboten darauf gesetzt, Inhalte sowohl \u00c3\u00bcber soziale Medien als auch plattform\u00c3\u00bcbergreifend auszuspielen. Dieser Ansatz des digitalen Storytellings wird k\u00c3\u00bcnftig auch bei weiteren Lifestyle-Bereichen wie Essen, Reisen und Design zur Anwendung kommen. Der redaktionelle Stil bleibt auch unter der neuen Dachmarke Insider Inc. gleich. Henry Blodget, CEO und Editorial Director von Insider Inc.: \u00e2\u20ac\u017eDie \u00c3\u201enderung unseres Namens in Insider Inc. verdeutlicht, dass wir mehr sind als nur ein Medium aus der Finanz- und Wirtschaftsbranche. Die neue Unternehmensmarke erm\u00c3\u00b6glicht uns, auch den Lifestyle-Bereich noch st\u00c3\u00a4rker als bisher abzudecken. Die Wirtschaftsberichterstattung von Business Insider bleibt eine tragende S\u00c3\u00a4ule des Unternehmens. Wir werden auch zuk\u00c3\u00bcnftig die weltweite Reichweite und Bedeutung der Marke durch weitere internationale Ausgaben ausbauen. Auch der neue Unternehmensname steht f\u00c3\u00bcr unsere Mission: Wir wollen unsere Nutzer durch modernstes Storytelling informieren und inspirieren \u00e2\u20ac\u201c auf jeder Plattform, jedem Medium und jedem Bildschirm.\u00e2\u20ac\u0153 Dr. Jens M\u00c3\u00bcffelmann, President Axel Springer USA und CEO Axel Springer Digital Ventures: \u00e2\u20ac\u017eNach der erfolgreichen Etablierung von Business Insider als digitale Marke haben wir f\u00c3\u00bcr die kommenden Jahre neue Ambitionen f\u00c3\u00bcr das Unternehmen und wollen neue Konzepte ausprobieren. Der Markenwechsel zu Insider Inc. er\u00c3\u00b6ffnet uns spannende Marktnischen und neben der Verbreitung von themenspezifischen Verticals auf sozialen Plattformen auch weitere M\u00c3\u00b6glichkeiten in der Vermarktung.\u00e2\u20ac\u0153<\/p><div class=\"newss-content\" id=\"newss-3023008909\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-2458689250\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Der Herausgeber von Business Insider bekommt mit der neuen Marke Insider einen neuen Unternehmensauftritt. Insider Inc. steht laut&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aus Business Insider wird Insider - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aus Business Insider wird Insider - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Der Herausgeber von Business Insider bekommt mit der neuen Marke Insider einen neuen Unternehmensauftritt. 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