{"id":15043,"date":"2017-02-05T18:32:00","date_gmt":"2017-02-05T18:32:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/11488-innogames-erzielt-mit-forge-bowl-event-neue-umsatzrekorde\/"},"modified":"2017-02-05T18:32:00","modified_gmt":"2017-02-05T18:32:00","slug":"11488-innogames-erzielt-mit-forge-bowl-event-neue-umsatzrekorde","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/11488-innogames-erzielt-mit-forge-bowl-event-neue-umsatzrekorde\/","title":{"rendered":"InnoGames erzielt mit Forge Bowl-Event neue Umsatzrekorde"},"content":{"rendered":"<p>\u00c3\u0153ber 80.000 Zuschauer im Stadion, fast eine Milliarde Menschen weltweit vor den Fernsehger\u00c3\u00a4ten: Das Endspiel des American Footballs am 4. Februar ist ein Sportspektakel, das Fans l\u00c3\u00a4ngst \u00c3\u00bcber die Grenzen der USA hinaus elektrisiert. Mit dem \u00e2\u20ac\u017eForge Bowl\u00e2\u20ac\u0153 getauften In-Game-Event im Online-Strategiespiel \u00e2\u20ac\u017eForge of Empires\u00e2\u20ac\u0153 nutzt der Spieleentwickler InnoGames das mediale Megaereignis f\u00c3\u00bcr neue Umsatzrekorde. \u00c3\u0153ber eine Million Euro Umsatz durch das Hit-Spiel \u00e2\u20ac\u017eForge of Empires\u00e2\u20ac\u0153 (verf\u00c3\u00bcgbar f\u00c3\u00bcr iOS, Android und Browser) in 24 Stunden. Bereits kurz nach Start der \u00e2\u20ac\u017eForge Bowl\u00e2\u20ac\u0153 Kampagne konnte InnoGames diesen neuen Rekord verzeichnen. Welche Schritte haben dazu gef\u00c3\u00bchrt? Das Free-to-Play Game \u00e2\u20ac\u017eForge of Empires\u00e2\u20ac\u0153 erreicht Millionen von Spielern weltweit. Einer der Kernm\u00c3\u00a4rkte sind die USA. Entsprechend aufwendig wurde das Super Bowl Event (In-Game-Laufzeit: 16. Januar bis 5. Februar) in Szene gesetzt und von einer \u00c3\u00bcbergreifenden Marketing-Kampagne (Laufzeit: 13. Januar bis 4. Februar) in den L\u00c3\u00a4ndern USA, Kanada, Deutschland, \u00c3\u2013sterreich, Schweiz, Gro\u00c3\u0178britannien, Australien, Neuseeland und Italien begleitet. Der aktuelle \u00e2\u20ac\u017eForge of Empires\u00e2\u20ac\u0153 TV-Spot wurde f\u00c3\u00bcr den Event-Zeitraum um zehn Sekunden \u00c3\u00bcber den \u00e2\u20ac\u017eForge Bowl\u00e2\u20ac\u0153 (TV-Spot auf YouTube) erweitert. Produziert wurde der Event-Spot von Liga 01. On Air ging der Spot in Werbeumfeldern mit vornehmlich m\u00c3\u00a4nnlicher Zielgruppe, in den USA beispielsweise bei den Sport Networks wie ESPN und in Deutschland u.a. bei ProSieben, DMAX oder Sport 1. Um vorhandene Spieler mit dem Event zu erreichen, sowie neue Spieler zu akquirieren, wurden zus\u00c3\u00a4tzlich Aktionen \u00c3\u00bcber Display, Social Networks, Google und Programmatic umgesetzt. Diese geb\u00c3\u00bcndelten Ma\u00c3\u0178nahmen f\u00c3\u00bchrten zu einer hohen Spieleranzahl und Interaktion mit dem \u00e2\u20ac\u017eForge Bowl\u00e2\u20ac\u0153 Event. Im Rahmen des In-Game-Events ist es das Ziel der Spieler, einen Touchdown zu erzielen. Durch erfolgreiche Touchdowns werden exklusive In-Game-Items freigeschaltet. Diese Spielmechanik ist in eine neue Quest-Reihe eingebunden. Die Teilnahme an dem Event ist kostenfrei, wobei die Spieler durch den Kauf von In-Game-W\u00c3\u00a4hrung weitere Versuche erwerben k\u00c3\u00b6nnen.<\/p><div class=\"newss-content\" id=\"newss-2241059884\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-3070318415\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>InnoGames erzielte mit dem Forge Bowl-Event in Forge of Empires einen neuen Umsatzrekord. Innerhalb von nur 24 Stunden wurden mit&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-15043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>InnoGames erzielt mit Forge Bowl-Event neue Umsatzrekorde - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InnoGames erzielt mit Forge Bowl-Event neue Umsatzrekorde - Newsslash\" \/>\n<meta property=\"og:description\" content=\"InnoGames erzielte mit dem Forge Bowl-Event in Forge of Empires einen neuen Umsatzrekord. 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