{"id":15193,"date":"2018-02-21T16:15:46","date_gmt":"2018-02-21T16:15:46","guid":{"rendered":"https:\/\/newsslash.com\/n\/11614-westerman-neu-in-mediakraft-geschaeftsfuerhung\/"},"modified":"2018-02-21T16:15:46","modified_gmt":"2018-02-21T16:15:46","slug":"11614-westerman-neu-in-mediakraft-geschaeftsfuerhung","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/11614-westerman-neu-in-mediakraft-geschaeftsfuerhung\/","title":{"rendered":"Westermann neu in Mediakraft-Gesch\u00c3\u00a4ftsf\u00c3\u00bchrung"},"content":{"rendered":"<p>Remco Westermann, CEO der gamigo AG, ist zum Gesch\u00c3\u00a4ftsf\u00c3\u00bchrer des Influencer- und Content-Marketing Spezialisten Mediakraft Networks GmbH berufen worden. Zugleich wird die Positionierung von Mediakraft neu formuliert als Experte f\u00c3\u00bcr Online-Video und Social Media Marketing f\u00c3\u00bcr Brands und Werbekunden. Mittels einer langfristig angelegten expansiven B2B-Strategie soll das Gesch\u00c3\u00a4ft der Beratung von Brands sowie Werbe- und Mediaagenturen ausgeweitet und mit Gaming als ein starkes Vertical erg\u00c3\u00a4nzt werden. Remco Westermann erl\u00c3\u00a4utert: \u00e2\u20ac\u0153Mediakraft verf\u00c3\u00bcgt \u00c3\u00bcber eine enorme Video und Social Media Expertise sowie langj\u00c3\u00a4hrige Erfahrung, wie Marken und Institutionen mittels Influencer oder \u00c3\u00bcber Branded Channel glaubhaft und effektiv mit ihrer Zielgruppe kommunizieren k\u00c3\u00b6nnen. Genau diese Expertise stellen wir in den Mittelpunkt unserer Expansionsstrategie.\u00e2\u20ac\u009d \u00e2\u20ac\u0153Mediakraft hat in den Bereichen Online-Video und Social Media inzwischen \u00c3\u00bcber 1.000 Projekte erfolgreich umgesetzt. Unser Netzwerk von Influencern sowie Branded Channels erzielt monatlich eine Reichweite von \u00c3\u00bcber 500 Millionen Video-Views. Diese Reichweite und die langj\u00c3\u00a4hrigen Expertise von Mediakraft f\u00c3\u00bchren dazu, dass wir f\u00c3\u00bcr unsere Kunden, egal ob Brands, Institutionen oder Werbe- und Medienagenturen, erfolgreiche Kampagnen kreieren, produzieren und umsetzen k\u00c3\u00b6nnen. Neben der Umsetzung einzelner Kampagnen unterst\u00c3\u00bctzen wir immer h\u00c3\u00a4ufiger Unternehmen und Institutionen dabei, langfristig erfolgreiche Strategien in diesem Bereich umzusetzen, unter anderem auch durch den Aufbau eigener oder shared Brand Channels\u00e2\u20ac\u0153, f\u00c3\u00bchrt Remco Westermann aus. Remco Westermann vertritt k\u00c3\u00bcnftig die Gesch\u00c3\u00a4ftsf\u00c3\u00bchrung zusammen mit Levent G\u00c3\u00bcltan, der bereits seit 2013 f\u00c3\u00bcr Mediakraft t\u00c3\u00a4tig ist. Der fr\u00c3\u00bchere Mitgesch\u00c3\u00a4ftsf\u00c3\u00bchrer Constantin Stammen ist 2017 aus der Gesch\u00c3\u00a4ftsf\u00c3\u00bchrung ausgeschieden. Westermann bleibt zus\u00c3\u00a4tzlich zu seiner neuen Aufgabe bei Mediakraft auch CEO der gamigo Gruppe. Die gamigo AG hatte im Juli 2017 100% der Gesch\u00c3\u00a4ftsanteile von Mediakraft erworben. \u00e2\u20ac\u009dMit der zus\u00c3\u00a4tzlichen vertikalen Schwerpunktsetzung von Mediakraft auf das Thema Gaming f\u00c3\u00bchren wir die St\u00c3\u00a4rken von gamigo und Mediakraft zusammen. F\u00c3\u00bcr den Gaming-Bereich werden wir zum Beispiel neue Online-Video-Formate und Branded Channel entwickeln\u00e2\u20ac\u009d, so Remco Westermann. \u00e2\u20ac\u0153Die strategische Neuausrichtung entspricht exakt unserer einzigartigen Expertise\u00e2\u20ac\u009d, unterstreicht Levent G\u00c3\u00bcltan. \u00e2\u20ac\u0153Mediakraft steht f\u00c3\u00bcr effektives Marketing, welches die angesprochenen Zielgruppen durch unterhaltsame und emotionalisierende Inhalte aktiviert und zur intensiven Interaktion bewegt. Influencer-Kampagnen spielen hier ebenso wie Branded Channel eine zentrale Rolle. Mediakraft bietet daf\u00c3\u00bcr ein modulares Leistungsspektrum welches Strategieentwicklung, Konzeption, Beratung, Influencer-Selektion, Produktion, Kampagnenoptimierung, Marktforschung und Erfolgsmessung umfasst.\u00e2\u20ac\u0153<\/p><div class=\"newss-content\" id=\"newss-2521043288\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1570082484\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Der CEO der gamigo AG tritt in die Unternehmensf\u00c3\u00bchrung von Mediakraft ein und plant die weitere Expansion des Unternehmens. Mittels&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-15193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Westermann neu in Mediakraft-Gesch\u00c3\u00a4ftsf\u00c3\u00bchrung - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westermann neu in Mediakraft-Gesch\u00c3\u00a4ftsf\u00c3\u00bchrung - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Der CEO der gamigo AG tritt in die Unternehmensf\u00c3\u00bchrung von Mediakraft ein und plant die weitere Expansion des Unternehmens. 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