{"id":16399,"date":"2018-07-24T14:08:00","date_gmt":"2018-07-24T14:08:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/12710-whatsapp-for-enterprises-facebook-will-mit-whatsapp-endlich-geld-verdienen\/"},"modified":"2018-07-24T14:08:00","modified_gmt":"2018-07-24T14:08:00","slug":"12710-whatsapp-for-enterprises-facebook-will-mit-whatsapp-endlich-geld-verdienen","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/12710-whatsapp-for-enterprises-facebook-will-mit-whatsapp-endlich-geld-verdienen\/","title":{"rendered":"Whatsapp for Enterprises &#8211; Facebook will mit Whatsapp end&#8230;"},"content":{"rendered":"<p>Im Jahr 2014 kaufte Facebook f\u00c3\u00bcr die Rekordsumme von 19 Milliarden Dollar den Messengerdienst Whatsapp. Schon damals hatte Whatsapp schon eine Nutzerbasis von \u00c3\u00bcber 600 Millionen Menschen weltweit. Bis heute hat sich diese auf \u00c3\u00bcber 1,5 Milliarden erh\u00c3\u00b6ht. Und bis heute ist keine Monetarisierungsstrategie f\u00c3\u00bcr den Dienst geschaffen worden. Zwischenzeitlich streute Facebook f\u00c3\u00bcr kleine und mittelst\u00c3\u00a4ndische Unternehmen Whatsapp Business ein, doch nun soll mit Whatsapp Enterprises die umfangreiche L\u00c3\u00b6sung f\u00c3\u00bcr das Geldverdienen auf dem s\u00c3\u00bcndhaft teuer eingekauften Portal kommen. Es wird auch Zeit, denn mit Instagram, welches von Facebook lediglich f\u00c3\u00bcr eine Milliarde Dollar eingekauft wurde, verdient das Unternehmen schon lange Geld und hat auch immer wieder Features herausgebracht, die das Nutzererlebnis verbessern und erweitern. Diese Investition rechnet sich also schon lange. Bei Whatsapp wird es nun also Zeit, dass der werbefreie Dienst mit seinen extrem vielen Nutzern auch endlich Geld in die Kassen von Facebook sp\u00c3\u00bclt. Wir stellen euch Whatsapp Enterprise etwas genauer vor. Mehrere Bestandteile soll es haben und so gro\u00c3\u0178en Unternehmen und Konzernen M\u00c3\u00b6glichkeiten bieten, sich auf der Plattform zu pr\u00c3\u00a4sentieren. Drei gro\u00c3\u0178e Bereiche sind besonders zu erw\u00c3\u00a4hnen: Die Notifications, die Sponsored Messages und der Live-Chat. <b>Notifications<\/b> Hier betritt Facebook einen Bereich, der bisher zumeist \u00c3\u00bcber E-Mails und SMS dominiert wird. Beispielsweise verschickt die Fluglinie KLM Royal Dutch Airlines seit September letzten Jahres Status-Updates und Buchungsbest\u00c3\u00a4tigungen der Fl\u00c3\u00bcge \u00c3\u00bcber Notifications auf Whatsapp. In Deutschland haben schon einige Partner Zugang zu dem Feature und richten ihre Dienste gerade ein. Welche das sind, ist leider noch nicht bekannt. <b>Sponsored Messages<\/b> Die Sponsored Apps d\u00c3\u00bcrften f\u00c3\u00bcr die meisten Marketer und Unternehmen das interessanteste Feature sein, denn mit ihnen soll nun endlich das lang ersehnte skalierbare Advertising-Produkt f\u00c3\u00bcr Whatsapp kommen. Sponsored Messages sollen wie bezahlte Nachrichten funktionieren, die es im Facebook Messenger schon eine Weile gibt. Sie landen direkt im Posteingang des Whatsapp-Nutzers. Wichtig ist Facebook aber weiterhin, dass Whatsapp seinen sehr pers\u00c3\u00b6nlichen Charakter als Messengerdienst nicht verliert. Daher d\u00c3\u00bcrfte es interessant sein, wie genau das Ganze dann aussieht und ob es zum Beispiel auch im Status auftauchen wird. <b>Live-Chat<\/b> W\u00c3\u00a4hrend die beiden ersten Features allen Usern zur Verf\u00c3\u00bcgung stehen werden, gibt es den dritten Bereich des Live-Chats nur f\u00c3\u00bcr verifizierte Profile. Es wird vermutet, dass hier die M\u00c3\u00b6glichkeiten, die kleinere Unternehmen schon mit Whatsapp Business haben, auf alle ausgeweitet werden. Kommunikation mit Kunden, Support und Chatbots sind hier die zentralen Schl\u00c3\u00bcsselworte. Auff\u00c3\u00a4llig ist, dass eine Funktion, die schon heute sehr gern genutzt wird, n\u00c3\u00a4mlich das Versenden von Newslettern an Kunden und Interessierte in Whatsapp Enterprises scheinbar nicht vorhanden sein wird. Doch vielleicht ist dies auch im Rahmen der Notifications dabei. Wann genau Whatsapp Enterprises kommen wird, ist noch nicht bekannt. Ger\u00c3\u00bcchtehalber sollte es am 17. Juli starten, doch dieser ist ja nun bekanntlich schon eine Weile vorbei.<\/p><div class=\"newss-content\" id=\"newss-2841196409\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-1395935732\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Als Facebook im Jahr 2014 Whatsapp kaufte, war das nicht nur der Mega-Deal f\u00c3\u00bcr 19 Milliarden Dollar, sondern die soziale Plattform&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":7,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-16399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whatsapp for Enterprises - Facebook will mit Whatsapp end... - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatsapp for Enterprises - Facebook will mit Whatsapp end... - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Als Facebook im Jahr 2014 Whatsapp kaufte, war das nicht nur der Mega-Deal f\u00c3\u00bcr 19 Milliarden Dollar, sondern die soziale Plattform... 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