{"id":17212,"date":"2018-12-03T14:13:00","date_gmt":"2018-12-03T14:13:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/13459-playtika-uebernimmt-spieleentwickler-wooga\/"},"modified":"2018-12-03T14:13:00","modified_gmt":"2018-12-03T14:13:00","slug":"13459-playtika-uebernimmt-spieleentwickler-wooga","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/13459-playtika-uebernimmt-spieleentwickler-wooga\/","title":{"rendered":"Playtika \u00c3\u00bcbernimmt Spieleentwickler Wooga"},"content":{"rendered":"<p>Playtika, einer der weltweit gr\u00c3\u00b6\u00c3\u0178ten Spielehersteller mit Sitz in Tel Aviv, gab heute die Akquisition von Wooga, einem international f\u00c3\u00bchrenden Casual Games Studio mit Sitz in Berlin, bekannt. Wooga mit seinen 180 Angestellten entwickelt sogenannte story-basierte Casual Games in den Bereichen Match3- und Wimmelbild-Spiele. Die \u00c3\u0153bernahme stellt einen wichtigen Schritt in der Umsetzung von Playtikas Diversifizierungsstrategie dar: Die H\u00c3\u00a4lfte des Spiele-Angebotes von Playtika sind fortan Casual Games. Update: Der Kaufpreis soll laut einem Bericht von VentureBeat bei \u00c3\u00bcber 100 Millionen US-Dollar liegen. Offiziell best\u00c3\u00a4tigt wurde die Zahl nicht. Die aktuelle Akquisition wird Woogas St\u00c3\u00a4rken in Kreation und Entwicklung story-basierter Spiele mit Playtikas Erfahrung in Skalierung und Datenanalyse kombinieren. CEO und Gr\u00c3\u00bcnder Jens Begemann wird das Wooga-Team weiterhin aus der Zentrale in Berlin-Mitte leiten. Seit Oktober 2017 erweitert Playtika sein Portfolio um neue Spielegenres. Damals wurde das Casual Games-Studio Jelly Button \u00c3\u00bcbernommen. Jelly Button verzw\u00c3\u00b6lffachte seinen Umsatz seitdem. \u00e2\u20ac\u017eHeute ist ein besonderer Tag f\u00c3\u00bcr Wooga. Als Teil von Playtika \u00c3\u00b6ffnen wir ein weiteres Kapitel in der Geschichte unseres Unternehmens\u00e2\u20ac\u0153, sagt Jens Begemann, Gr\u00c3\u00bcnder und CEO von Wooga. \u00e2\u20ac\u017eDie beiden Firmen erg\u00c3\u00a4nzen sich hervorragend. Wir bringen Erfahrung im Entwickeln und Lancieren von story-driven Casual Games mit, Playtika die Technologien, die uns helfen werden, neue Zielgruppen zu erreichen, um weiter zu wachsen.\u00e2\u20ac\u0153 \u00e2\u20ac\u017eIm Bereich der Casual Games sehen wir f\u00c3\u00bcr Playtika grosses Potenzial. Die \u00c3\u0153bernahme von Wooga st\u00c3\u00a4rkt uns f\u00c3\u00bcr diese n\u00c3\u00a4chste Entwicklungsphase\u00e2\u20ac\u009d, so Robert Antokol, Gr\u00c3\u00bcnder und CEO von Playtika. \u00e2\u20ac\u017eUnsere Erfahrung in Live-Ops, K\u00c3\u00bcnstlicher Intelligenz und Personalisierung passen hervorragend zu Woogas Kreativit\u00c3\u00a4t im Design und Entwickeln f\u00c3\u00bchrender story-basierter Titel. Wooga hat ein fokussiertes und leidenschaftliches Team mit einer starken F\u00c3\u00bchrung. Wir freuen uns sehr, sie in der Playtika-Familie begr\u00c3\u00bcssen zu k\u00c3\u00b6nnen.\u00e2\u20ac\u009d Playtika ist ein f\u00c3\u00bchrender Spielehersteller mit monatlich 22 Millionen aktiven Nutzern. Gegr\u00c3\u00bcndet 2010, war das Unternehmen unter den ersten free-to-play Social Games in sozialen Netzwerken und, kurz darauf, auf mobilen Endger\u00c3\u00a4ten. Die Zentrale von Playtika liegt in Herzliya, Israel. Playtika hat \u00c3\u00bcber 2.000 Mitarbeiter an weltweit mehr als zw\u00c3\u00b6lf Standorten. Zu den bekanntesten Titeln von Playtike z\u00c3\u00a4hlen World Series of Poker, Bingo Plitz, Slotomania und House of Fun.<\/p><div class=\"newss-content\" id=\"newss-3679421579\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-2727468455\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Playtika, bekannt f\u00c3\u00bcr Social Casino Spiele wie Slotomania und House of Fun, hat den in Berlin ans\u00c3\u00a4ssigen Casual-Games-Entwickler&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":2,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Playtika \u00c3\u00bcbernimmt Spieleentwickler Wooga - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playtika \u00c3\u00bcbernimmt Spieleentwickler Wooga - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Playtika, bekannt f\u00c3\u00bcr Social Casino Spiele wie Slotomania und House of Fun, hat den in Berlin ans\u00c3\u00a4ssigen Casual-Games-Entwickler... 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