{"id":8372,"date":"2015-10-22T15:36:00","date_gmt":"2015-10-22T15:36:00","guid":{"rendered":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/"},"modified":"2015-10-22T15:36:00","modified_gmt":"2015-10-22T15:36:00","slug":"6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind","status":"publish","type":"post","link":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/","title":{"rendered":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind"},"content":{"rendered":"<p>Viele Spieleentwickler setzen mit ihren MobileGames auf bekannte Filmmarken; dabei k\u00c3\u00b6nnten Stars laut dem Glu Mobile CEO jedoch die bessere Wahl sein. Niccolo De Masi, CEO von Glu Mobile, sprach auf der GamesBeat 2015 \u00c3\u00bcber die Celebrity basierte Strategie des Unternehmens. Bereits 2013 hatte Glu Mobile den Titel Kim Kardashian: Hollywood ver\u00c3\u00b6ffentlicht und mit diesem mehr als unerwartet einen extrem erfolgreichen Start hingelegt. Mittlerweile wurde der Titel mehr als 35 Millionen Mal heruntergeladen, z\u00c3\u00a4hlt zu den erfolgreichsten des Unternehmens und h\u00c3\u00a4lt sich auch jetzt noch in den App Store-Charts. Nach dem gro\u00c3\u0178en Erfolg von Kim Kardashian: Hollywood arbeitet der Spieleentwickler nun an einem Titel mit Katy Perry. Aber auch weiter Star basierte Titel sind bereits in Arbeit. So soll auch ein Actionspiel mit dem Schauspieler Jason Statham erscheinen. Glu Mobile hat in der Vergangenheit Titel auf Basis bekannter Filme wie Mission Impossible und James Bond auf den Markt gebracht. F\u00c3\u00bcr Niccolo De Masi haben MobileGames, die auf Stars basieren, allerdings das gr\u00c3\u00b6\u00c3\u0178ere Potenzial. Celebrities haben ihre eigene Fangemeinde und somit auch viele Follower auf den verschiedenen sozialen Netzwerken. Stars k\u00c3\u00b6nnen somit viel einfacher ihr eigenes Spiel bei den Fans promoten. Dieser Fakt bringt f\u00c3\u00bcr die Spielemacher einen viel gr\u00c3\u00b6\u00c3\u0178eren Marketing-Boost als es Film basierte Titel je schaffen k\u00c3\u00b6nnten.<\/p><div class=\"newss-content\" id=\"newss-3946806742\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-7733425960004873\" \ndata-ad-slot=\"2582020599\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div class=\"newss-article-1\" id=\"newss-3850038281\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7733425960004873\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Homepage2 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-7733425960004873\"\r\n     data-ad-slot=\"2582020599\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glu Mobile CEO Niccolo De Masi erkl\u00c3\u00a4rte auf der GamesBeat 2015, wieso Stars f\u00c3\u00bcr die Spieleindustrie besser sind als bekannte&#8230; Mehr auf Newsslash.com!<\/p>\n","protected":false},"author":4,"featured_media":21974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash\" \/>\n<meta property=\"og:description\" content=\"Glu Mobile CEO Niccolo De Masi erkl\u00c3\u00a4rte auf der GamesBeat 2015, wieso Stars f\u00c3\u00bcr die Spieleindustrie besser sind als bekannte... Mehr auf Newsslash.com!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsslash\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-22T15:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\"},\"author\":{\"name\":\"Christina B\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/person\/d091f5c44e30328c391ba075ee1b88d3\"},\"headline\":\"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind\",\"datePublished\":\"2015-10-22T15:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\"},\"wordCount\":225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newsslash.com\/n\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\",\"url\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\",\"name\":\"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash\",\"isPartOf\":{\"@id\":\"https:\/\/newsslash.com\/n\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"datePublished\":\"2015-10-22T15:36:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage\",\"url\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"contentUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsslash.com\/n\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsslash.com\/n\/#website\",\"url\":\"https:\/\/newsslash.com\/n\/\",\"name\":\"Newsslash\",\"description\":\"Trending News on Movies, Series, OTT, Gaming\",\"publisher\":{\"@id\":\"https:\/\/newsslash.com\/n\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsslash.com\/n\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsslash.com\/n\/#organization\",\"name\":\"Newsslash\",\"url\":\"https:\/\/newsslash.com\/n\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png\",\"contentUrl\":\"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png\",\"width\":512,\"height\":512,\"caption\":\"Newsslash\"},\"image\":{\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsslash.com\/n\/#\/schema\/person\/d091f5c44e30328c391ba075ee1b88d3\",\"name\":\"Christina B\",\"sameAs\":[\"https:\/\/newsslash.com\"],\"url\":\"https:\/\/newsslash.com\/n\/author\/christina_b\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash","og_description":"Glu Mobile CEO Niccolo De Masi erkl\u00c3\u00a4rte auf der GamesBeat 2015, wieso Stars f\u00c3\u00bcr die Spieleindustrie besser sind als bekannte... Mehr auf Newsslash.com!","og_url":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/","og_site_name":"Newsslash","article_published_time":"2015-10-22T15:36:00+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","type":"image\/jpeg"}],"author":"Christina B","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Christina B","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#article","isPartOf":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/"},"author":{"name":"Christina B","@id":"https:\/\/newsslash.com\/n\/#\/schema\/person\/d091f5c44e30328c391ba075ee1b88d3"},"headline":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind","datePublished":"2015-10-22T15:36:00+00:00","mainEntityOfPage":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/"},"wordCount":225,"commentCount":0,"publisher":{"@id":"https:\/\/newsslash.com\/n\/#organization"},"image":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage"},"thumbnailUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/","url":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/","name":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind - Newsslash","isPartOf":{"@id":"https:\/\/newsslash.com\/n\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage"},"image":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage"},"thumbnailUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","datePublished":"2015-10-22T15:36:00+00:00","breadcrumb":{"@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#primaryimage","url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","contentUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/NewsSlash-Featured-Image.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/newsslash.com\/n\/6279-glu-erklaert-warum-stars-besser-als-filmmarken-sind\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsslash.com\/n\/"},{"@type":"ListItem","position":2,"name":"Glu erkl\u00c3\u00a4rt, warum Stars besser als Filmmarken sind"}]},{"@type":"WebSite","@id":"https:\/\/newsslash.com\/n\/#website","url":"https:\/\/newsslash.com\/n\/","name":"Newsslash","description":"Trending News on Movies, Series, OTT, Gaming","publisher":{"@id":"https:\/\/newsslash.com\/n\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsslash.com\/n\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newsslash.com\/n\/#organization","name":"Newsslash","url":"https:\/\/newsslash.com\/n\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/","url":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png","contentUrl":"https:\/\/newsslash.com\/n\/wp-content\/uploads\/2025\/04\/cropped-Newsslash-logo-Fevicon.png","width":512,"height":512,"caption":"Newsslash"},"image":{"@id":"https:\/\/newsslash.com\/n\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsslash.com\/n\/#\/schema\/person\/d091f5c44e30328c391ba075ee1b88d3","name":"Christina B","sameAs":["https:\/\/newsslash.com"],"url":"https:\/\/newsslash.com\/n\/author\/christina_b\/"}]}},"_links":{"self":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts\/8372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/comments?post=8372"}],"version-history":[{"count":0,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/posts\/8372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/media\/21974"}],"wp:attachment":[{"href":"https:\/\/newsslash.com\/n\/wp-json\/wp\/v2\/media?parent=8372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}