Influencers in this tech-driven era have become an integral part of our social life. Every day, we consume content from them, whether it may be through blog posts, photos, or videos on social media–Instagram, Facebook, Twitter, TikTok, or YouTube. Influencers can shape people’s perceptions through their content. These influencers provide information and share personal experiences or opinions about products like makeup, food, exploring new places, or even watching a new movie or series.
Underlying this theme of Influencers building perception, a Dutch series, Heels in the Hay, features Influencers giving up their urban lifestyle to explore the countryside. There are many reality series in the Netherlands, like The Real Housewives van het Zuiden, Ex on the Beach: Double Dutch, FBoy Island Nederland, and Temptation Island: A Dutch version of the US show. But the influencers series stands out due to its refreshing ideas and resonating concepts with the viewers. Heels in the Hay series explores the themes of relationship, love, personal transformation, and cultural discovery.
Bye Bye CellPhone… Good Morning Sunshine
City life is always energetic and vibrant. The morning cup of coffee in a coffee house–Starbucks, scrolling through iPhone, or grabbing a quick breakfast in the subway. Especially on weekdays, commuters are travelling down sidewalks amidst buzzing traffic. All the streets are jam-packed, causing havoc in the city. But on the contrary, the countryside portrays the beautiful morning sunshine amidst hues of colours in the sky. Daily chores begin with milking the cow, having a healthy breakfast, tending to the garden, and feeding the animals—all set to the backdrop of quiet fields and fresh morning air.
Greasy Hands
Showrunners of the Hakken over de Sloot (Heels in the Hay) series have developed a unique concept of twelve influencers bidding farewell to city life by welcoming the countryside. This Dutch series stars influencers like Robbert Rodenburg, Yasmine Pierards, and Tom Haegens…and more, experiencing the real life of rural areas like milking cows, fishing, sleeping in the barn, herding cattle, and engaging in local activities–dancing. Meanwhile, as they overcome inner fears and challenges to compete against each other, they are slowly transformed by the simplicity and rawness of rural life.
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Epiphany
Every episode unfolds new tasks and tests their perseverance. As the influencers progress through the day, they realise the hidden challenges in the countryside are more than they imagined. This oblivious truth brings a different perspective to their mind, leading to a better future. Moreover, overcoming tasks redefines their relationship with the team and helps them grow not just as individuals but as collaborators navigating a new way of life.
Cool Idea
This comedy genre–unscripted series was released on April 24, 2025, and upon its release, it garnered positive reviews from the typical young audiences. People can enjoy this raw and fun-filled series on Amazon.
Written By: Tejaswini Prasad