The appointment of Indian actors to some of the world’s most renowned brands is a new change in marketing and representation. It also marks a milestone in global Indian culture and talent, which is gaining prominence across the world.
Priyanka Chopra Jonas
Global brands like Bvlgari have enrolled Priyanka Chopra Jonas as their global brand ambassador in 2021. Other brands in her portfolio are Tiffany & Co., Guess, TAG Heuer, and Max Factor. Chopra’s appeal encompasses both eastern and western markets which allows her to serve as a good face for brands with a global reach. Many of her campaigns feature her cosmopolitan persona which also emphasizes her social activism caring about the world, thus enhancing the brands’ images.
Deepika Padukone
Deepika Padukone made history as the first Indian global ambassador for Louis Vuitton in 2020. She was also appointed the global ambassador for Cartier in 2022 and Hilton Hotels in 2024; where she represents the modern Indian traveler and global citizen. Deepika’s collaborations are considered to be great achievements for South Asian representation.
Alia Bhatt
The Indian actress, Alia Bhatt, became the first Indian global ambassador for Gucci in 2023, joining other global icons that represent the Italian luxury house. She is also a global ambassador for L’Oréal Paris, making Alia one of the leading faces in international fashion and beauty. Because of Alia’s youthful style, she is admired by new generations that resonate on a global scale which enables her to strengthen Gucci’s commitment to diversity as well as fresh perspectives.
Sonam Kapoor
In 2024 Sonam Kapoor will be brand ambassador for Dior which indicates the interest of the French fashion house in India. The brand is showing interest with her attending Dior’s big Fashion shows and is expected to be the face of their new women’s collections.
Ranveer Singh
Some of the most sought-after brands Tiffany and Co, Ducati, Adidas, and Pepsi have all sought out Ranveer Singh. The modern and youthful energy he brings to luxury jewelry brand, Tiffany & Co., as well as to other international brands showcase his versatility and mass appeal.
Other Notable Names
- Ananya Panday: Jewelry line Jimmy Choo and Swarovski India have her as their ambassador.
- Taapsee Pannu: Became the first global brand ambassador for Nivea and exemplified the need for authenticity and inclusivity in the beauty industry.
- Kareena Kapoor Khan: Represents Fable & Mane, an Ayurvedic-inspired haircare brand, as its global ambassador.
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The Broader Impact
These collaborations, unusual as they may seem, have more than just commercial motives. They mark a new phase in the ‘Indianization’ of the world, where Indian creativity is recognized and used to market products to different parts of the world. Indian actors are unique storytellers, bringing with them a rich cultural narrative, tremendous global popularity, and are therefore a huge advantage for international brands looking to broaden their influence.
As much as these Indian actors continue to cross frontiers and change the meaning of ‘global celebrity’, their presence as ambassadors for global brands marks the growing relevance of India on the luxury, fashion, and lifestyle goods services map. It not only enhances their equity, but also places Indian civilization in the focus of global debates.
Written by: Pranjal Bapna