In today’s ecommerce world, there are enormous options from clothing to makeup. Everything is easily available, and with such strong marketing gimmicks. Many people fall into paraben & non-sensitizing skincare products. Many popular Bollywood heroines have stood against the line and created successful Makeup brands, mostly for women. Every brand line is unique and has its fandom for good reasons. Let’s see my top 5 picks.
Katrina Kaif – Kay Beauty
Tagline: “It’s Kay to be You”
Katrina Kaif is a strong pillar for the trending, successful celebrity-owned makeup lines in Bollywood. It’s most popular in India because the line strives to release Inclusive shades for Indian brides and skin tones. Katrina herself promotes all the products, which is a remarkable marketing strategy given her fandom. This cosmetics line was launched in collaboration with Nykaa, which is responsible for brand operations.
Kriti Sason – Hyphen
Tagline: ”HAVE IT ALL with Confidence”
Hyphen is quite different from existing cosmetic lines, as Kriti Sason promotes products for their versatility and multitasking. Even in advertisements, it’s simple that a normal sunscreen of their brand has has enough SPF, but also acts as a hydrating moisturizer and toner. Further, collaboration with the mCaffeine team, Hyphen encourages daily skincare for very minimal items and affordable prices.
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Priyanka Chopra – Anomaly
Tagline: ”Beauty should be a right, not a privilege.”
The Queen Chopra’s haircare brand, Anomaly, is a success. Since its inception, they have been providing a salon-quality feel at your comfort. The products are mostly marketed in the USA, now in India with Nykaa. They are fragrance-free, clean, and premium, with vegan and eco-friendly packaging. So if its hair routine then its Anomaly regardless of Gender norms, highlighting its sustainability in market.
Sonakshi Sinha – SOEZI
Tagline: “Taking the complicated and making it SOEZI!”
Sonakshi Sinha has gone out of the common cosmetics league and launched Press-on nails and nail accessories line. They are the only brand with such instant glam like short, matte, or glossy nails and various styles suitable for Indian hand tones. It’s not a full beauty line, but it’s a rare yet necessary field for women to beautify in seconds. So do Sinha’s SOEZI for nail products.
Sunny Leone -Starstruck
Tagline: “Be Confident. Be You.”
The StarStruck cosmetics launched in 2018 have constantly emphasized introducing cruelty-free and Vegan options in mascaras, lipsticks, glosses, eyeliners, etc. In fact, the brand’s focus on driving a natural glow, referring to influencer-driven imagery, has worked internationally; they have a strong fan base. The tagline also encourages enthusiasts to express themselves through makeup without judgment.
Conclusion
Of course, we are not promoting any brands. These are some of the well-known, clean, and accessible cosmetics, hair care, or nail products you can buy from notable entities of Bollywood. The makeup formulations might not be for your skin, so do check all the descriptions and choose suitable tones for your skin. So, who’s first pick in a purchase?
Written by – Meghana Pinninti